PROGRAMMATIC ADVERTISING

It’s the future of the industry, yet only 23% of marketers say they understand it. We’re here to help you become a programmatic pro. Through both our BrightRoll DSP and Exchange, buy how you want to buy so you can reach your audience more efficiently through video, display and native ads. And, with Yahoo for Publishers, we’re sharing what we know to help other publishers monetize their inventory. See what we’ve learned.