New Research

Ad Formats:
The Halo Effect

New study quantifies the impact of
advertising environments

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What's New

85% Percentage of Millennials who use Yahoo on their mobile devices

38 million visitors to the Yahoo U.S. home page every day

44% growth in Yahoo's U.S. mobile audience in the past year; 1.6x greater than total mobile audience growth

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New white paper: The Mobile Opportunity Gap

An analysis of consumer shopping behavior and multi-device advertiser strategy
Reach millions of searchers you won’t find anywhere else