yahoo for publishers

Understanding what makes publishers unique is what makes us different

Yahoo for Publishers has one of the largest sources of unique demand, and works across platforms and formats to match that demand with your unique supply. Developed by a publisher, for publishers, we’re dedicated to developing yield-maximizing strategies that fit your current needs and evolve as your business grows.

Learn how to maximize your yield. Get started today.

  • Maximize Yield

    Maximize Yield

    Monetize your inventory with one of the largest sources of unique demand: BrightRoll Exchange and Yahoo Gemini.

  • Control & Flexibility

    Control & Flexibility

    Control the ads served on your sites to ensure they fit seamlessly into your user experience.

  • Consultative Partner Services

    Consultative Services

    We’re not a set-it-and-forget it platform. We work with you to grow your business and evolve as you do.


Monetize your video inventory globally and at scale, with yield optimization and reporting tools. Our built-in measurement tools and inventory quality measures can enable publishers to maximize revenue while ensuring video ad quality and safety.


Get the tools to build native ads and control the size, location, look and feel of those ads. Our platform allows you to maximize revenue with a mix of brand and performance ads designed to seamlessly fit into your user experience.