Simplifying the path to native advertising success

We recently shared how we’re helping to simplify and improve the process of helping you engage your audience with native advertising through Yahoo Gemini. Today we’re expanding on these efforts by adding native and content marketing platform leaders Bidtellect, Brax, and PulsePoint to our Yahoo Preferred Partner Program.

It’s clear that native advertising yields powerful results for both brand and performance advertisers, but we’ve heard from marketers that it can still be overwhelming to get started.

That’s why we launched the Yahoo Preferred Partner Program—to help advertisers build, manage and optimize their campaigns on Yahoo Gemini, while driving improved performance, scale, and ROI. Our partners deliver a deeper level of technology integration and client services as part of a growing community of trusted advertising technology and service providers.

Now, digital marketers can benefit by working with Bidtellect, Brax, PulsePoint, and our other Yahoo Preferred Partners, to extend their existing social and content marketing campaigns to Yahoo Gemini native advertising across all devices and platforms.

Here’s what our newest Yahoo Preferred Partners are saying:



"With the addition of Yahoo’s unique and massive scale of native inventory now available on the Bidtellect platform through the Yahoo Preferred Partner Program, our extensive roster of demand partners will benefit tremendously.” - Lon Otremba, CEO, Bidtellect


"Yahoo Gemini helps our largest clients get unmatched volume and quality at scale." - Mark Simon, CEO, Brax


"Yahoo is a premiere distribution channel on PulsePoint's content marketing platform. We have seen consistent campaign performance among actively engaged audiences. Yahoo is a valuable component of our Native, Social and Content Discovery suite.” - Andrew Stark, senior vice president, PulsePoint

Visit our site to find a Yahoo Preferred Partner who can meet your specific digital marketing needs or contact us for more information.