Healthcare marketing at Digital Pharma East

At the 10th Annual Digital Pharma East conference, which took place from October 24-27 in Philadelphia, our director of health and beauty partnerships Sekema Byrd discussed “The Art and Science of Multichannel Marketing Innovation” on a panel with industry leaders from GlaxoSmithKline, AstraZeneca and Purdue Pharmaceuticals.

As more than 800 digital marketers in the Life Sciences and Pharmaceutical industries gathered to discuss their strategies and challenges, we discussed topics ranging from the definition of multi-channel marketing, the role of virtual reality, and the evolution of personalization in healthcare marketing.