Search is the strongest signal of user intent, and an essential strategy for finding customers. Reach Yahoo’s searchers through the two platforms - Yahoo Gemini and Bing Ads- each designed to meet an advertisers objectives in unique ways.
Yahoo Gemini offers a powerful combination of search and native ads that, when combined, deliver up to three times greater brand awareness and a 28% increase in purchase intent than search ads alone. Advertisers can't afford to miss out on the 161 million monthly unique U.S. searchers on Yahoo, Bing and partner sites who are accessed through Bing Ads. With a robust offering of search ad formats, advertisers can engage with millions searchers you won’t find on other engines.
When you want to capture attention and tell your brand’s story, you need an ad solution with impact. Yahoo Premium Ads offer prominent placements within world-class content experiences, delivered at unbeatable scale.
More than one billion people experience the world through Yahoo every month. With visually stunning digital magazines, industry-leading coverage of major events, daily live concerts and the largest news, sports, finance, style and travel properties, Yahoo’s premium content attracts passionate, engaged audiences. Brands become part of these content experiences by using the largest creative canvas available to deliver eye-catching messages with emotional resonance. And premium ads perform, delivering on key KPIs including engagement, brand awareness, purchase intent, CTR and ROI. Tell your brand’s story in a powerful way with Yahoo Premium Ads.
Every year, digital video content becomes more and more popular with consumers. In fact, time spent with digital video among 18-34 year olds increased 53% last year. With access to 198 million US monthly video viewers, Yahoo reaches more people than any other video solution.
From award-winning original series, to best-in-class partner content and exclusive coverage of the year's biggest live events, Yahoo video programming spans a wide range of audience preferences, categories and genres. Our unique data and targeting technology helps you find the right audience no matter where they are, while delivering campaigns with a higher percentage of in-target impressions to improve efficiency. With the industry’s most robust video solution, Yahoo connects brands to the audiences that matter most within premium content experiences – at scale and across devices.
Effective audience targeting is built on a foundation of robust data. Yahoo Audience Ads leverage a comprehensive set of proprietary data signals to identify and engage the right users on Yahoo and across the web.
With one billion unique users worldwide each month, Yahoo captures trillions of user signals from search, mail, digital content consumption, Smart TV, mobile app usage, registrations, offline purchases and more. This extensive data set creates the most comprehensive user profiles and the clearest signals of interest and intent. With Audience Ads, Yahoo can help brands make meaningful connections with the right users at the right time, across ad formats and devices.
The success of your digital campaigns depends on the ability to accurately measure their effectiveness. But you’re up against a range of challenges, including incomplete data, reporting delays, inconsistent metrics, and having a holistic view.
Yahoo offers value-added, turn-key solutions to help you measure your marketing impact and improve your ROI. Our measurement solutions provide an open, scalable and actionable approach that can help you grow your business. Here's what one of our clients had to say: “We always knew that search is closely tied to sales, but by using Yahoo’s closed loop measurement solution, we now have a barometer to understand by what degree.” – Jaime Garrigus, Associate Director, Media and Consumer Engagement, The Kraft-Heinz Company