Search is often the first place that consumers turn to inform their decisions, and Yahoo Gemini helps marketers achieve measureable results by reaching unique searchers, targeting them at the moment of intent, and engaging them with ads that drive action across screens.
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini search advertising solutions. Don’t miss out on Yahoo’s 101M searchers, 30% of which can’t be found on other engines. Innovative consumer experiences, combined with action oriented ad formats, can drive more engagement with your brand. Advertisers are seeing strong growth in both mobile and PC traffic, and up to 14:1 return on ad spend with formats like product ads.
When you want to capture attention and tell your brand’s story, you need an ad solution with impact. Yahoo Premium Ads offer prominent placements within world-class content experiences, delivered at unbeatable scale.
More than one billion people experience the world through Yahoo every month. With visually stunning digital magazines, industry-leading coverage of major events, daily live concerts and the largest news, sports, finance, style and travel properties, Yahoo’s premium content attracts passionate, engaged audiences. Brands become part of these content experiences by using the largest creative canvas available to deliver eye-catching messages with emotional resonance. And premium ads perform, delivering on key KPIs including engagement, brand awareness, purchase intent, CTR and ROI. Tell your brand’s story in a powerful way with Yahoo Premium Ads.
Digital environments are rapidly evolving to include native ads – 60% of publishers now offer them, and 44% of our own display ad impressions are native. Why is this format growing so quickly? Because it engages consumers and performs for advertisers.
Yahoo native ads, when combined with mobile search, lift top-of-mind brand awareness up to 279%. Compared to traditional display, native ads lift brand-related searches up to 3.6x, and site view-through up to 3.9x. Taking advantage of this engaging ad format is easy. Advertisers provide one set of creative assets, and Yahoo automatically assembles multiple native ad executions that are served across consumers’ desktops, tablets and smartphones. Native ads appear in content streams, Yahoo digital magazines, popular apps like Yahoo Sports, Yahoo Finance and Yahoo Mail, as well as across the web on sites from CBS Interactive, Hearst and more. Boost branding and performance results with the impact and engagement of Yahoo native ads.
Every year, digital video content becomes more and more popular with consumers. In fact, time spent with digital video among 18-34 year olds increased 53% last year. With access to 198 million US monthly video viewers, Yahoo reaches more people than any other video solution.
From award-winning original series, to best-in-class partner content and exclusive coverage of the year's biggest live events, Yahoo video programming spans a wide range of audience preferences, categories and genres. Our unique data and targeting technology helps you find the right audience no matter where they are, while delivering campaigns with a higher percentage of in-target impressions to improve efficiency. With the industry’s most robust video solution, Yahoo connects brands to the audiences that matter most within premium content experiences – at scale and across devices.
Effective audience targeting is built on a foundation of robust data. Yahoo Audience Ads leverage a comprehensive set of proprietary data signals to identify and engage the right users on Yahoo and across the web.
With one billion unique users worldwide each month, Yahoo captures trillions of user signals from search, mail, digital content consumption, Smart TV, mobile app usage, registrations, offline purchases and more. This extensive data set creates the most comprehensive user profiles and the clearest signals of interest and intent. With Audience Ads, Yahoo can help brands make meaningful connections with the right users at the right time, across ad formats and devices.
The success of your digital campaigns depends on the ability to accurately measure their effectiveness. But you’re up against a range of challenges, including incomplete data, reporting delays, inconsistent metrics, and having a holistic view.
Yahoo offers value-added, turn-key solutions to help you measure your marketing impact and improve your ROI. Our measurement solutions provide an open, scalable and actionable approach that can help you grow your business. Here's what one of our clients had to say: “We always knew that search is closely tied to sales, but by using Yahoo’s closed loop measurement solution, we now have a barometer to understand by what degree.” – Jaime Garrigus, Associate Director, Media and Consumer Engagement, The Kraft-Heinz Company