Introducing Yahoo Motion Ads

  • The Team, in Creative

New ad format combines beautiful imagery and subtle animation for brand storytelling.

Today, we are excited to introduce Yahoo Motion Ads, a new ad format that brings images to life, helping brands tell more engaging stories and drive greater awareness with their target audiences.

The new ads use high-quality brand images with subtle animation to create high-impact experiences for advertisers that are equally entertaining for readers. Yahoo Motion Ads are initially available within the creative canvas of our Billboard Ad on the Yahoo homepage, our vertical category homepages, and the Yahoo login page.

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Kraft is the launch advertiser for Yahoo Motion Ads with a mouthwatering campaign for Kraft Singles that uses animation in a creative and playful way on the Yahoo login page.

“Kraft Cheese is proud to partner with Yahoo on the brand new Kraft Singles Motion Ad. We are always looking for opportunities to engage our consumers in unique and innovative ways that deliver our news – Kraft Singles are now made with no artificial preservatives. Yahoo brought forward a great executional idea and we are excited to be the first brand to launch it,” said Brian Gelb, Senior Associate Brand Manager, Kraft Cheese.

We believe that when you combine beautiful images with elegant animation, it creates a very powerful form of brand storytelling. And when brands have a flexible canvas to design beautiful ads, we see experiences that engage our readers more and ultimately drive higher results for advertisers.

For more information, contact your Yahoo account manager.
 

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