This blog post also published on the official Yahoo Tumblr.
At Yahoo, we’re focused on building a strong portfolio of solutions to help advertisers connect and engage with consumers through the combination of data and technology. Over the past year, we’ve made significant investments in product development, and today at Advertising Week New York, I’m excited to share new updates to Yahoo’s advertising technology portfolio that bring together the strengths of Yahoo, BrightRoll, and Flurry.
BrightRoll: Yahoo has unified all of of its programmatic advertising technology under the BrightRoll brand, offering a suite of media-agnostic tools to help advertisers, publishers and partners connect with consumers across ad formats and devices. Today, we’re introducing:
- The BrightRoll DSP, driving efficient programmatic buying for video, display and native advertising, leveraging exclusive access to Yahoo data and unique insights from one billion people and 165 billion daily data events to target the right audience.
- The BrightRoll Exchange, seamlessly connecting buyers and sellers of high-quality video and display inventory, including Yahoo properties and other premium publishers. The exchange is integrated with 100 DSPs and enables access to thousands of sites and apps via RTB, private marketplaces and programmatic direct.
Yahoo Gemini: With Yahoo’s proprietary marketplace for search and native advertising, we’re helping advertisers target, reach and engage relevant audiences across devices to drive measurable results. Today, we’re introducing a new custom audience feature that enables advertisers to leverage their own data alongside Yahoo data to efficiently retarget audiences across devices. In addition, Yahoo recently launched the Yahoo Preferred Partner Program, connecting advertisers with a community of innovative, advertising technology and service providers.