Video programming provides a voice for sharing experiences

Do you know what drives people to share online content?

They’re more likely to share content that reflects their values. That's why we’re dedicated to creating content that gives our audience a voice in the conversation by reflecting real people and their perspectives in our content.

Online video programming provides our consumers with access to the stories and issues that matter most, while amplifying their perspectives and experiences.

For marketers, this means opportunity for brands to be part of these video experiences that put people in the spotlight.

For fantasy football players, there are no days off. That’s why Fantasy Minute on Yahoo Sports provides fans with fantasy news and insights every weekday morning. The show combines game recaps and roster advice with entertaining person on-the-street segments and original sketches.

Fantasy Minute is also supported by a strong social strategy, with regular social posts on game days and unique content during big events like the NFL Draft.

It’s game time for brands, on and off the field:

This series can help brands reach Yahoo’s engaged fantasy audience. Over the course of last year’s fantasy season, according to comScore (Sept. - Dec. 2016), Yahoo users spent over 20x more time on Yahoo Fantasy Football than ESPN Fantasy Football users.

Plus, this engaged audience is 3 times more likely to be high income tech shoppers.

Yahoo Style & Beauty take it to the street. At the forefront of inclusive and relatable programming on Yahoo Style & Beauty, news shows Look at Me with Joe Zee and Style-Off celebrate women and their body-confident styles.

On Look at Me, fashion stylist Joe Zee stops real women on the street to find out how they pulled together their look, what inspires them, and more.

A rotating cast of influencers from across the country take the lead in Style-Off. Each week, we will showcase the best fashion-forward style for specific themes, from date night to athleisure.

These entertaining shows strike the perfect emotional chord, delivering the tone our audience is looking for.

Turning heads with marketers:

Overall traffic from 18-34 year olds on Yahoo Style & Beauty has grown 53% year-over-year. The Yahoo Lifestyles Network,which includes Yahoo Style & Beauty, is #1 in its category in the United States, according to comScore (Feb. 2017).

In addition, our audience of fashion fanatics are 6 times more likely to be shopping for a new credit card.

Ready to make your brand a major content player?

With Yahoo, you can easily align your brand with this top quality content through high-impact sponsorships or programmatic ad opportunities that fit your marketing objectives.

Reach out to your account representative for more details or contact us today, and stay tuned for more highlights of Yahoo’s original video content.