For marketers to resonate in this mobile-first world, it’s essential to create unique and interesting video content that’s so good, consumers have to watch it! This year, we’re developing even more programming that’s visually compelling and tailor-made for mobile audiences.
Yahoo uses the latest technology to deliver visual formats that grab viewers’ attention like never before. Our Yahoo Studios team built a custom tool to create fast, engaging, and shareable videos, helping people watch what they want in a way that breaks through the mobile clutter. These videos drive as many as 4X the views of our other videos on social networks.
Here are a couple of our popular shows that push boundaries:
The competitive realm of Fantasy Sports demands constant innovation, and this next-level video feature gives fantasy sports fanatics a whole new way to look at their rosters on Yahoo Sports. Featuring personalized advice from Yahoo Sports experts, these videos provide the insights players need to make the best fantasy decisions for their team. Stay tuned for more Fearless Forecast videos throughout the baseball season, and of course football will be back this fall.
Fearless Forecast is integrated into features users already love, like the My Team Page and Rankings section on Yahoo Fantasy Sports. To check it out, visit Yahoo Sports and create a Yahoo Fantasy team.
Fantasy fanatics are watching: Fearless Forecast has increased views by 65% year over year. In 2017, we will be increasing content production to hundreds of these videos, giving viewers even deeper insight.
In this weekly program, fashion guru Joe Zee takes a spin around the entertainment world to identify his favorite looks from the red carpet, late-night talk shows, and media.
His goal? To determine who earns the title of Best Dressed of the Week.
This show keeps audiences in the know about what’s happening in style, hair, cosmetics, and more. The knockout competition element adds extra entertainment. Who will win the Battle of the Mixed Prints? Will Olivia Pope crush Kerry Washington? Joe will judge.
Turning heads: This show’s audience likes to stay on top of trends. In fact, according to internal Yahoo data, they’re twice as likely to be high-income tech shoppers and 3x more likely to be in the market for a hybrid vehicle.
Can you see yourself in Yahoo video content?
With Yahoo, you can easily align your brand with engaging video content through sponsorship integrations or programmatically to fit your marketing objectives.
Reach out to your Account Representative for more details or contact us today.