The state of native advertising

One of the benefits of Yahoo’s size is our ability to examine trends at huge scales—we can look at the shifting digital advertising landscape and offer insights about worldwide behaviors that you can use to optimize your strategies and campaigns. Building on the knowledge we gained in the first quarter from a similar study, our data scientists examined global data about the state of native advertising in the first half of 2016. This time, we looked at buying trends for advertisers as well as monetization opportunities for publishers. Here’s what we learned, in the form of a beautiful infographic.


Click here to download a pdf of the infographic.