Shifting trends in video viewing

Yahoo hit the streets of New York to interview people about how they consume media. We asked about streaming video, online video ads, and if they still have cable. The consensus was clear: people are cutting cords and turning to mobile to watch their favorite shows and stream the latest events. They want to do this on their own time, on their own terms, and on the go.

To stay relevant and be where your audience is, be sure to add live video as part of your media mix. Since consumers are more emotionally engaged with live content, this presents a winning platform for advertisers.