Open ad measurement with Yahoo Gemini

We're committed at Yahoo to delivering value, results and transparency for our advertisers. We’ve always taken the integrity of ad inventory and traffic quality very seriously by allowing our advertisers the option of leveraging independent ad viewability and measurement across our ad platforms through well-known and accredited, third-party ad measurement providers.

 

Comprehensive

Offering a broad solution set that delivers ad measurement across channels, formats, Yahoo platforms and devices.

 

Open

We remove the complexity of advertising campaign measurement by enabling you to easily work with a wide range of established third-party ad measurement vendors.

 

Actionable

Whatever your marketing KPIs, Yahoo can help you optimize your ROI with the right advertising attribution model to measure your campaigns with more visibility and control.


Yahoo Gemini currently works with these advertising measurement providers:*

 

VIEWABILITY

Confirm your ads appeared in a position easily seen by users.

 

Effectively influence consumers everywhere, on every device. Start by knowing that every impression has the opportunity to be effective with our comprehensive ad viewability data and insights.

 

Moat’s comprehensive platform includes industry-accredited ad viewability, IVT, and Attention Analytics metrics across web and in-app environments.

 

AUDIENCE MEASUREMENT

Track your audience and their engagement across different advertising platforms.

 

Know your cross-platform digital audiences. comScore is the premier provider for audience measurement to help you understand the size and quality of your audience.

 

Nielsen provides advanced measurement solutions, rich demographic data and behavioral insights to understand how consumers engage with media across all platforms.

 

APP MEASUREMENT

Track your app installs, in-app events, measure engagement with ads, conversions and more.

Adjust   appsFlyer

Adjust combines attribution for advertising sources with advanced in-app analytics and store statistics for unbeatable marketing insights.

 

AppsFlyer is a market leader in mobile advertising attribution & analytics, helping marketers to pinpoint their targeting, optimize their ad spend and boost their ROI.

Flurry   F.O.X (CyberZ Inc.)

Measure and analyze app installs and activity across your app portfolio to answer your hardest questions and optimize your app experience.

 

F.O.X makes it possible to measure and analyze the effectiveness of smartphone advertising. We measure app downloads and actions, and effects based on users’ behavioral characteristics.

Kochava   TUNE

Kochava offers unique, holistic and unbiased app measurement. From attribution and analytics to fraud abatement and optimization, the Kochava platform provides precise, real-time visualization of advertising campaign and app performance.

 

TUNE delivers the most complete set of products for marketers to drive superior results in mobile and beyond.

 

BRAND IMPACT

Measure lift in brand awareness, favorability and intent to purchase amongst consumers.

comScore   GFK

comScore Brand Survey Lift is a survey-based solution that measures the total impact of digital advertising.

 

Exposure Effects measures the effectiveness of digital advertising by measuring both reach per media and emotional response, and provides a simple yet analytical framework with concrete actions.

Kantar Millward Brown   nielsen

Through Brand Lift Insights, Kantar Millward Brown helps marketers objectively evaluate the branding impact of their digital campaigns.

 

Nielsen Digital Brand Effect is a enterprise technology platform that allows the entire digital media ecosystem to collaborate around measuring and optimizing brand-relevant metrics in real-time.

 

BEHAVIORAL IMPACT

Measure the impact of your online ads after they are seen by your audiences.

comScore   GFK

comScore Action Lift captures the total effectiveness of your ad campaign to quantify key business indicators and help you measure online impact.

 

Kantar Millward Brown’s Consumer Behavior Insights reveals how consumers interact with a brand online after they’re exposed to digital ads.

 

OFFLINE SALES AND FOOT TRAFFIC

Track whether your ads drove offline store sales or traffic to your store, quantify purchases and spend levels in-store.

Acxiom   Oracle Data Cloud

Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere, connecting systems and data to drive seamless customer experiences and higher ROI.

 

Oracle Data Cloud enables you to use transaction data to measure the impact of your marketing and engagement efforts and optimize future advertising campaigns.

Epsilon   Experian

Epsilon helps marketers connect online ad campaigns to purchases from all channels by offering closed loop measurement services and providing conversion data for the Yahoo Omni-Channel Measurement solution.

 

Every day Experian helps advertisers quantify their success by linking online and offline purchases to omni-channel campaigns. Experian’s rich consumer data, matching capabilities and privacy expertise make this 1-to-1 measurement possible.

Nielsen Catalina Solutions   Ninth Decimal

Nielsen Catalina Solution's Sales Effect measures the offline sales impact of your advertising campaigns including the ROAS, incremental sales, and performance by tactic and audience.

 

NinthDecimal’s Location Conversion Index™, the standard for offline attribution, uses consumers’ physical world behavior to attribute incremental store visits to marketing campaigns on any media.

Placed Attribution    

Placed Attribution provides an unbiased and independent currency to marketers, measuring store visitation across their media buys with over 230 digital media partners.

 

 

*This list of partners is not exhaustive. It highlights some of our most frequent collaborators and is updated regularly.

 

We are continually adding new partners, so if you are interested in working with other third-party partners, please reach out to your Yahoo representative.

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