The Motley Fool invests in native ads

Native advertising continues to grow by leaps and bounds. According to eMarketer, native ad spending in the US is projected to grow by 623% to $9.4 billion in 2018. The Motley Fool, seeking to capitalize on this trend, teamed up with Yahoo for new native advertising efforts.

In our new case study with The Motley Fool, we explore how setting the right native advertising strategy can drive strong results.

Read our case study to learn:

  • How The Motley Fool used native advertising to achieve a CTR that was 62% higher than the financial services benchmark and a CPM that was 52% lower than the industry standard.
  • How native advertising through Yahoo Gemini can deliver for your company on both branding and performance goals.

“The Motley Fool has learned quickly how valuable native advertising can be as part of a carefully honed digital strategy to drive subscriptions and leads that benefit their business,” said John Piontkowski, Vice President and Industry Lead, Finance, at Yahoo.

Read the full case study as a PDF here.