Mobile video’s dominance, visualized

Video viewership is growing on all devices, but nowhere is that growth more substantial than on mobile. Our recent study, The Migration to Mobile Video, goes into greater depth on this shift in consumer behavior, while our new infographic puts the numbers up front, giving you immediate insights into the changing landscape. Insights like:

  • The increase in mobile video viewing is higher than desktop—year-over-year mobile video viewing jumped by 55%, while desktop viewership climbed by 34%.
     
  • Millennial sentiment toward video on mobile are overwhelmingly positive. Almost all millennials watch mobile video weekly, and 80% prefer the convenience of mobile for their video watching.
     
  • Cross-device ad exposures are much more effective for increasing brand favorability and awareness. Exposure to PC and Mobile ads increased favorability 2.5x over PC alone.

Yahoo