Know your audience: millennial women in Los Angeles

As we help our partners plan and optimize their campaigns with Yahoo data, how well do you think marketers understand millennial women in Los Angeles?

Compared to all Yahoo users, we’ve found this subset to be:

  • 33% less likely to use tablet devices
  • 97% more likely to be applying to college
  • 215% more likely to be heavy users of food apps

We’re sharing a series of short animations featuring insights into specific target audiences. If you’d like to apply these insights to your campaigns or begin advertising with Yahoo, please contact us today.