Know your audience: 35-54 year old women in the New York City metro area

As we help our partners plan and optimize their campaigns with Yahoo data, how well do you think marketers understand 35-54 year old women in the New York City metro area?

Compared to all Yahoo users, we’ve found this subset to be:

  • 28% more likely to use tablet devices
  • 53% more likely to own a luxury SUV
  • 80% more likely to be heavy users of shopping apps
  • 54% more likely to search for clothing and shoes

We’re sharing a series of short animations featuring insights into specific target audiences. If you’d like to apply these insights to your campaigns or begin advertising with Yahoo, please contact us today.