As we help our partners plan and optimize their campaigns with Yahoo data, how well do you think marketers understand 35-54 year old women in the New York City metro area?
Compared to all Yahoo users, we’ve found this subset to be:
- 28% more likely to use tablet devices
- 53% more likely to own a luxury SUV
- 80% more likely to be heavy users of shopping apps
- 54% more likely to search for clothing and shoes
We’re sharing a series of short animations featuring insights into specific target audiences. If you’d like to apply these insights to your campaigns or begin advertising with Yahoo, please contact us today.