Know your audience: 35-54 year old women in Los Angeles

As we help our partners plan and optimize their campaigns with Yahoo data, how well do you think marketers understand 35-54 year old women in Los Angeles?

Compared to all Yahoo users, we’ve found this subset to be:

  • 26% more likely to drive a luxury sedan
  • 19% less likely to drive an electric vehicle

This audience is also:

  • 7% less likely to use a mobile device

But when these users do use a mobile device, they're:

  • 97% more likely to use a health and fitness app

We’re sharing a series of short animations featuring insights into specific target audiences. If you’d like to apply these insights to your campaigns or begin advertising with Yahoo, please contact us today.