Know your audience: 35-54 year old men in New York

As we help our partners plan and optimize their campaigns with Yahoo data, how well do you think marketers understand 35-54 year old men in New York?

Compared to all Yahoo users, we’ve found this subset to be:

  • 16% more likely to use mobile devices
  • 17% more likely to use tablet devices
  • 150% more likely to be heavy users of finance, food, and travel apps
  • 42% more likely to search for financial services

We’re sharing a series of short animations featuring insights into specific target audiences. If you’d like to apply these insights to your campaigns or begin advertising with Yahoo, please contact us today.