Time spent consuming media on mobile devices has surpassed traditional TV, and at Yahoo we’re working to build advertising solutions that help marketers take advantage of this growth. Today we’re excited to introduce Yahoo Tiles, a new mobile ad format that brands can leverage to reach consumers through engaging, interactive content.
Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment. When consumers click on a mobile ad, they are taken to a custom mobile landing page that can feature 360-degree content, including video and images, as well as dynamic and interactive features such as video, swipeable images, and social feeds. With its lightweight design, Yahoo Tiles delivers a more engaging and seamless consumer experience for mobile native, video and display ads.
Available for advertisers through Yahoo Gemini and BrightRoll, Yahoo Tiles ensures that brands tell a more creative and compelling story across Android and iOS devices. This format helps advertisers reach diverse audiences at scale, including more than 600 million mobile users on Yahoo and across our extended network. Brands can work with Yahoo’s ad creative tech team to build, support, and scale their mobile ad campaigns.
Early adopters of Yahoo Tiles are already seeing success. One QSR advertiser saw a 4x lift in user engagement when designing an experience for users to swipe through multiple flavors of their product. In another instance, a CPG brand built an immersive 360-degree dinner experience to draw in the consumer and saw a 5x lift in time-earned, or the average time a consumer spent viewing and interacting with the ad. Building on these early results, the team continues to work with advertisers to identify new ways for Yahoo Tiles to increase performance and tell rich brand stories.