Today, we released our newest study Inspire Action with Engaging Storytelling uncovering why brands are investing in branded content to create compelling stories.
With new technology and more ways to communicate and consume content than ever before, advertisers have new ways to reach and connect with target audiences. In fact, brands are becoming exceptional storytellers.
Here’s one glimpse of the engagement we found:
Read the full study to learn ways to artfully craft, integrate and distribute impactful brand stories—and how Yahoo Storytellers, our full service content marketing studio for brands and agencies, can help drive results with branded content your customers crave.