In a recent campaign, global digital agency, SYZYGY, partnered with Yahoo to help their client, a top rental car brand, break through in a crowded travel marketplace during peak summer travel season. This campaign showcases how bringing together data, content and technology can translate into success for travel brands.
Yahoo and SYZYGY developed a customized campaign including programmatic display ads and search advertising. With targeted, compelling offers, the brand's campaign not only attracted new customers—from spring breakers to family vacationers this summer—but encouraged leisure travelers to book their next rental car reservation.
The campaign outperformed the brand’s campaign goals by 38% for search ads and 17% for display ads.
As you connect with customers in clever ways and stand out from the crowd, learn how Yahoo can help brands and agencies achieve results.
Read the full case study as a PDF.