On Thursday, February 23, 2017, we joined the Advertising Club of New York to host a breakfast panel event as part of our ongoing vertical series to discuss the pharmaceutical industry and to address one burning question: "How do prescription brand marketers resist the creative status quo despite challenging regulations?"
Sekema Byrd (Director, Health and Beauty, Yahoo) and Cris Morton (President, Havas Life Metro) kicked off the morning with a bridge-side chat on the state of the pharma industry, finding unique and disruptive ways to tell a compelling brand story, and adhering to strict regulations. The event drew more than 150 attendees from brands and agencies in the New York advertising community. As Cris said, it’s an exciting time to be in the space with the expansion of channels in terms of reaching a target audience.
Watch the video to find out more: