How are marketers defining “omnichannel” in an evolving retail landscape?

We recently joined the Advertising Club of New York to host a lively panel discussion about an important topic in the retail industry: how marketers are defining “omnichannel” in an evolving retail landscape.

The event drew more than 130 attendees from brands and agencies and kicked off with a thought-provoking chat between Courtney McKlveen, VP and Industry Lead, Retail, Travel and QSR at Yahoo, and Jennifer Kasper, SVP of MediaLink, on the state of the retail business and how retail marketers need to shift their mindset in an omnichannel world.