While personal finance is a tricky topic for almost anybody, uncertainty about personal finances is particularly apparent among millennials, many of whom are hitting major life milestones. Whether starting a first job or becoming a parent for the first time, millennials are facing life events that force them to consider their finances. To better understand their personal finance needs and how to create content for this audience, Yahoo conducted a study:
What do they want to learn?
- 67% of respondents said they’re interested in receiving advice about saving; other areas of interest: learning how to reach financial goals (63%), budgeting (56%) and investing (40%)
- 7 out of 10 millennials agree that learning how to better manage their personal finances is very important
- Half of millennials want to learn more about how news events impact their personal finances
Where do they want to learn it?
- 93% of millennials looking for finance-related content use online sources to get information
- Millennials are big users of mobile, and it’s no different when it comes to viewing information about personal finance: 82% of millennials say they consume content on their smartphones, although 81% are also consuming content on desktop
- After family and friends, millennials are most likely to get their personal finance information from financial news websites (40%)
How do they want to learn it?
- 37% of millennials are interested in live streaming of finance events, with millennial men particularly interested in this type of content (52%)
- 48% of millennials watch personal finance videos
- Real-world examples and statistics are the most important factors in proving the credibility of a finance-related video
By understanding what millennials want to learn, Yahoo provides content to respond to those needs.
We host live events, including the All Markets Summit, which occurred for the first time in February, and the Berkshire Hathaway shareholders meeting, which will be live on Yahoo Finance on May 6th for the second year in a row.
Two Minute Money launched in March and uses real-life infographics to breakdown topics like how to improve your credit score, how to save for a big purchase, and many other topics that are relevant to the millennial audience.
We’re continuing to debut additional shows tailored for millennial viewers.
To partner with Yahoo to reach millennials, please contact us today.