Studies show that live video is more likely to succeed in a mobile-first world. With 64% of people watching live events and series online, brands now have the opportunity to reach consumers in real-time within brand-safe environments.
In fact, our Live Video Opportunity Insight study last year found that live content could deliver approximately 70% more emotional reaction than on-demand content, and successfully hold a mobile user’s attention.
At Yahoo we’re focused on delivering live content that drives engagement—everything from breaking news stories to the biggest live events. This kind of content gets results, so let’s introduce you to a few of the most noteworthy live programming for this year.
Serious fantasy football players rely on the latest roster updates and advice right up until game time. Fantasy Football Live, entering its 12th season, provides Sunday morning commentary and insights on key matchups and breaking news.
With fantasy hall of fame experts like a dedicated physician breaking down injuries and a former NFL star offering his unique takes this show has the insider knowledge with the personalities to match.
Fantasy Football Live is the longest-running live fantasy show on the web and is one of the most celebrated in the genre, having won the Best Video Series from the FSTA Awards, cementing its place as a fan favorite.
Sunday funday for brands: Fantasy Football Live provides advertisers the unique opportunity to connect with dedicated fans on Sundays. This audience is predominantly between 25-44 years of age, and 4x more likely to have a household income of $100K+.
For the past two years, Yahoo has live streamed the Berkshire Hathaway Annual Shareholders meeting with overwhelming success. This year, Yahoo Finance has expanded its live programming and opened more doors for our users, 85% of whom said they would be likely to watch a similar event after catching last year’s coverage.
We’re going behind closed doors to give unprecedented live access at some of the most exclusive events in the industry. Already this year we’ve streamed conferences, meetings, and exclusive interviews from the Facebook F8 Developer Conference, Milken Global Conference, TechCrunch Disrupt, and created an event around Jamie Dimon's annual letter.
Who’s tuning in: A few weeks ago, we streamed the Berkshire Hathaway annual shareholders meeting for the second time. This year, the event reached a global audience of 1.43 million unique viewers on Yahoo, across all devices, up 30% from 2016. Engagement also increased significantly this year, with more than 3.1 million total live views on Yahoo, up over 72% from 2016.
Last year, consumers spent 13 million hours watching our daily live coverage of the stock market. Our three daily live shows provide viewers with the latest news including analysis of the hottest stocks and companies that are stealing headlines.
Our lineup reaches active investors of all ages who value both the up-to-date market information and the investment ideas our team provides.
The lunchtime rush: Midday Movers viewers specifically skew younger than those tuning into CNBC, and are 4x more likely to be interested in "health and fitness" and "cooking and recipes."
Ready to liven things up?
With Yahoo, you can easily align your brand with live content through sponsorship integrations or programmatically to fit your marketing objectives.
Reach out to your Account Representative for more details or contact us, and stay tuned for more rundowns of Yahoo’s original video content.