Find industry partners through Yahoo's Preferred Partner Program

There’s a new place to find the industry’s best technology and services partners.

Most marketers who have dabbled in digital have seen the LUMAscape map of our digital marketing ecosystem (common side-effect: cold sweats, panic attacks). To say that our industry is complex is a vast understatement, and for digital marketers, this can be overwhelming. We get it.

To help, we’ve created an online destination for our advertisers to find the industry’s best technology and services partners. We want to simplify the process of driving performance and results in digital marketing.

This site connects advertisers with our Yahoo Preferred Partners, a community of innovative, advertising technology and service providers such as Acquisio, ChannelAdvisor,, DrivenLocal, Kenshoo and Marin Software. These partners are committed to delivering a higher standard of technology integration and client services. Our partners have been specifically selected and certified to help you be successful – whatever your marketing objectives.

Yahoo has Preferred Partners to help with a wide range of digital marketing needs. All have been specifically selected and equipped to leverage Yahoo Gemini to help you deliver results. Find them here.

“The Yahoo Preferred Partner Program demonstrates our commitment to providing innovative digital marketing solutions to our advertisers, agencies, and technology partners. We’re excited to work with industry-leading partners who have committed to a higher standard of Gemini product integration and client services to drive advertiser performance, scale, and ROI.” — Alex Mrazek, Senior Director, Partner Development, Yahoo.

The Yahoo Preferred Partner community will continue to grow rapidly in the coming months, as more industry-leading partners are selected and certified to offer a variety of technology solutions and services for our advertisers. In the meantime, if you have any questions about finding the right partner or the Preferred Partner Program, please contact us.