Campbell Soup Company boosts seasonal sales with Yahoo’s native ads

How can CPG brands do more? Campbell Soup Company set an example by turning fun family recipes into personalized native ads and exceptional results, including:

Campbell's soup with Yahoo native ads: 3% lift in sales, 1% increase in market shareWorking with Yahoo, Campbell’s found a new way to inspire their customers around the holidays with native ads that helped increase purchasing behavior at a critical time of year.

This campaign proves the power of native ads to not only engage consumers through thoughtful content marketing, but positively impact product sales.

Campbell's with Yahoo native ads: $1.82 for every $1.00 spent

Editor’s note: This blog post was updated to feature additional details and graphics on January 20th.