This blog post also published on the official Yahoo Tumblr.
We’re thrilled to team up with top brands including Lexus and Pizza Hut for new campaigns to excite basketball fans around the annual Men’s College Basketball Tournament.
Lexus and Pizza Hut will connect with college hoops fans as sponsors of Yahoo Sports’ Tourney Pick'em. Additionally, advertisers will have a chance to connect with fans through custom integrations as well as high-impact display, native and video advertising.
For the second year in a row, Lexus will launch a custom branded game on Yahoo Sports around the 2017 Men’s College Basketball Tournament, “0-60 Bracket Challenge.” To get the most out of the games, fans can sign up now by visiting lexus0to60bracketchallenge.com for an opportunity to win a luxury vacation to Las Vegas for next year’s tournament. For each round, players select which matchup will reach a combined 60 points the fastest – a nod to the power and performance of the all-new Lexus LC luxury coupe.
Last year, the custom Lexus branded game and campaign on Yahoo drove more than 23 million video views and a 29% lift in consideration to make a purchase among consumers. With millions of sports fans turning to Yahoo Sports as the ultimate destination to create their brackets, brands have an opportunity to connect with this engaged audience during the Men’s College Basketball Tournament.