Amplifying JetBlue's story with influencers

JetBlue teamed with Yahoo Storytellers to drive awareness of its HumanKinda campaign. In this short video we sit with Phillip Ma, manager of brand advertising and content at JetBlue, to discuss the custom, influencer-driven content strategy that resulted in 31 million impressions. Learn more about Yahoo Storytellers and our content marketing offerings on our Yahoo Tumblr.