Yahoo Advertising Blog

With online shoppers spending 30% more than those in stores for Mother's and Father's Day, our infographic will help search advertisers take advantage of these upcoming holidays.

• Apr 22 , 2015 at 3:54pm
• Posted by The Team

• Topics

  Search, Mobile, Native

Three simple tips for writing ad copy

• Apr 22 , 2015 at 2:04pm
• Posted by The Team

• Topics

  Search, Mobile, Social Media

Getting comfortable with programmatic advertising in cross-device campaigns

• Apr 17 , 2015 at 10:58am
• Posted by The Team

• Topics

  Audience Targeting, Mobile, Search

Expert advice to make your home and garden PPC campaigns blossom this spring

• Apr 16 , 2015 at 4:41pm
• Posted by The Team

• Topics

  Trends, Audience Targeting, Social Media, Search, Native

Reflecting on our progress, improving impact for advertisers

• Apr 08 , 2015 at 10:41am
• Posted by The Team

• Topics

  Mobile, Native, Search

Messaging Apps Shatter Living Rooms Walls (and Sunday Usage Records) During the Super Bowl

• Feb 05 , 2015 at 12:00am
• Posted by The Team

• Topics

  Audience Targeting, Mobile, Search, Social Media

Tips for search advertisers ready to leverage the power of Yahoo’s tracking tag

• Jan 26 , 2015 at 7:40pm
• Posted by The Team

• Topics

  Audience Targeting, Search, Native

New infographic goes deep on consumer search behavior and details what marketers should do to score great results

• Jan 23 , 2015 at 8:56pm
• Posted by The Team

• Topics

  Audience Targeting, Mobile, Search

Show your campaigns a little TLC now and watch results blossom by February 14

• Jan 15 , 2015 at 4:51pm
• Posted by The Team

• Topics

  Audience Targeting, Trends, Search

Firefox users will soon have Yahoo Search as their default search engine

• Nov 20 , 2014 at 2:30pm
• Posted by The Team

• Topics

  Search

Enhanced ad formats that will get your business noticed.

• Nov 14 , 2014 at 6:35pm
• Posted by The Team

• Topics

  Search

Advertisers can now easily create and manage insertion orders for greater account control and flexibility

• Nov 13 , 2014 at 7:23pm
• Posted by The Team

• Topics

  Search

Marin advertisers can now see their Yahoo mobile search and native campaign performance alongside other campaigns

• Nov 12 , 2014 at 4:30pm
• Posted by The Team

• Topics

  Native, Search, Mobile

Native and mobile search ad campaigns drive growth while increasing return on ad spend.

• Oct 30 , 2014 at 6:48pm
• Posted by The Team

• Topics

  Mobile, Native, Search, Insights

Register now to learn about new tools and features that can boost SEM campaign performance this holiday season and beyond at our Nov. 7 webinar.

• Oct 29 , 2014 at 12:11pm
• Posted by The Team

• Topics

  Search, Mobile, Insights

Product Ads now served on 100% of eligible Yahoo Bing Network search traffic.

• Oct 28 , 2014 at 5:24pm
• Posted by The Team

• Topics

  Search, Native, Audience Targeting

Our search expert recommends three new features to help retailers make their holiday seasons merry and bright on the Yahoo Bing Network.

• Oct 23 , 2014 at 5:10pm
• Posted by The Team

• Topics

  Search, Native, Audience Targeting

Yahoo gives advertisers a simple way to measure and improve customer engagement across campaigns.

• Oct 23 , 2014 at 12:15pm
• Posted by The Team

• Topics

  Search, Audience Targeting, Native

The winter holidays are a hotly competitive season for search advertisers. These expert tips will help you get ready to play and win.

• Oct 20 , 2014 at 11:13am
• Posted by The Team

• Topics

  Search, Audience Targeting

Two travel advertisers see a double-digit lift in searches after exposure in the new digital magazine, according to study.

• Oct 16 , 2014 at 3:04pm
• Posted by The Team

• Topics

  Search, Insights, Trends, Agencies

70% of mobile searches occur where there’s a PC or laptop nearby. This infographic and webinar recording share insights from our latest study on mobile searchers' shopping habits.

• Oct 07 , 2014 at 4:02pm
• Posted by The Team

• Topics

  Search, Mobile, Insights, Trends

Search marketers get expert advice to make the most of the holiday selling season.

• Oct 02 , 2014 at 5:58pm
• Posted by The Team

• Topics

  Search

Yahoo VP of Video Sales Andrew Snyder discusses the future of video ads, and panel shares tips on mobile search.

• Oct 01 , 2014 at 9:09pm
• Posted by The Team

• Topics

  Mobile, Search, Video

Our latest research into mobile searchers’ shopping habits will help your SEM campaigns do bigger business on smaller screens.

• Sep 25 , 2014 at 1:40pm
• Posted by The Team

• Topics

  Search, Mobile, Insights

Our experts will show you how to get up and running with Yahoo Gemini ads. Sign up now and save $500 for a pass to the event on Nov. 3-6.

• Sep 24 , 2014 at 11:39am
• Posted by The Team

• Topics

  Mobile, Search, Events

Plenty of couch potatoes search the Web while watching TV, turning Fall into a prime time for SEM campaigns.

• Sep 23 , 2014 at 11:35am
• Posted by The Team

• Topics

  Search, Audience Targeting

Our latest round of updates makes targeting sharper and campaign management easier on the Yahoo Bing Network.

• Sep 19 , 2014 at 4:27pm
• Posted by The Team

• Topics

  Search, Audience Targeting

41% of consumers conduct more searches on mobile devices than their PCs. Our new study shares insights that can help marketers better understand and engage mobile searchers.

• Sep 17 , 2014 at 5:42pm
• Posted by The Team

• Topics

  Search, Social Media, Mobile, Native

Combining mobile search and native ads, Yahoo Gemini makes the user’s experience more enjoyable and your advertising more effective.

• Sep 17 , 2014 at 12:04pm
• Posted by The Team

• Topics

  Video, Mobile, Native, Search

This season, 51% of consumers plan to buy holiday items online. Infographic shares insights to help make your search campaigns merry and bright.

• Sep 15 , 2014 at 5:55pm
• Posted by The Team

• Topics

  Search, Mobile, Trends, Audience Targeting

Native ads bring a 10% jump in sales for a two-person firm that sells products to help children suffering from eczema.

• Sep 09 , 2014 at 11:20am
• Posted by The Team

• Topics

  Native, Mobile, Search, Audience Targeting

With the release of new smartphones, tablets, and other devices coming up, savvy marketers are getting ready to connect with tech-minded consumers.

• Aug 28 , 2014 at 7:26pm
• Posted by The Team

• Topics

  Search, Mobile, Audience Targeting

With a shortened holiday season, shoppers will rely on the Web for help more than ever. Here’s how to connect with the growing ranks of online consumers.

• Aug 27 , 2014 at 8:02pm
• Posted by The Team

• Topics

  Search, Mobile, Native

Don’t miss these panels and our session on maximizing ROI with Yahoo Gemini. Register now for a 10% discount for this Sept. 30-Oct. 2 event in NYC.

• Aug 26 , 2014 at 4:39pm
• Posted by The Team

• Topics

  Search, Mobile, Native, Trends

Enhanced version of valuable bulk-editing tool offers features to help boost campaign performance.

• Aug 25 , 2014 at 7:17pm
• Posted by The Team

• Topics

  Search

Mobile, Product Ads, and bid modifiers can help boost your results, says RKG’s Mark Ballard

• Aug 19 , 2014 at 12:20pm
• Posted by The Team

• Topics

  Search

In honor of National Ice Cream Month, our search experts share some tasty stats that show what matters the most to sweet-toothed consumers.

• Jul 28 , 2014 at 6:46pm
• Posted by The Team

• Topics

  Search, Audience Targeting

Three studies show how native ads boost performance across the sales funnel. Results increase when creating cross-channel campaigns with Yahoo Gemini.

• Jul 21 , 2014 at 12:56pm
• Posted by The Team

• Topics

  Native, Mobile, Search, Trends

See how you can boost results using the industry’s only unified approach to digital advertising, which spans premium and audience-focused display, video, native, and search advertising.

• Jul 17 , 2014 at 3:49pm
• Posted by The Team

• Topics

  Video, Native, Search

25% of all search queries are made on mobile devices. Infographic shares insights into the habits of mobile searchers to help marketers connect with them.

• Jul 14 , 2014 at 6:27pm
• Posted by The Team

• Topics

  Mobile, Search, Native, Trends

Online shoppers will spend 41% more on back-to-school products and services than other shoppers. Here’s how to engage them.

• Jul 10 , 2014 at 1:11pm
• Posted by The Team

• Topics

  Search, Audience Targeting, Mobile

Soccer tournament is available on nearly 6 billion screens, 57% of them online devices. Here’s how to reach those passionate fans.

• Jun 19 , 2014 at 5:44pm
• Posted by The Team

• Topics

  Search, Audience Targeting, Events

This video of our recent Product Ads webinar shows how to get great results from our new image-rich search ad format.

• Jun 03 , 2014 at 10:01pm
• Posted by The Team

• Topics

  Search

Desktop tool is now faster and more intuitive for streamlined account management

• May 20 , 2014 at 10:53pm
• Posted by The Team

• Topics

  Search

Fast-growing mobile search and native advertising platform makes buying simple and helps you engage customers across our vast network

• May 19 , 2014 at 9:51pm
• Posted by The Team

• Topics

  Mobile, Native, Search

Over 50% of local searches end in a purchase, according to this infographic.

• May 05 , 2014 at 9:13pm
• Posted by The Team

• Topics

  Insights, Mobile, Search, Trends

New Offering Includes Brand Impact Measurement on Campaigns Across Yahoo

• Apr 27 , 2015 at 1:58pm
• Posted by The Team

• Topics

  Mobile, Video, Social Media

With online shoppers spending 30% more than those in stores for Mother's and Father's Day, our infographic will help search advertisers take advantage of these upcoming holidays.

• Apr 22 , 2015 at 3:54pm
• Posted by The Team

• Topics

  Search, Mobile, Native

Three simple tips for writing ad copy

• Apr 22 , 2015 at 2:04pm
• Posted by The Team

• Topics

  Search, Mobile, Social Media

Getting comfortable with programmatic advertising in cross-device campaigns

• Apr 17 , 2015 at 10:58am
• Posted by The Team

• Topics

  Audience Targeting, Mobile, Search

New study arms advertisers with actionable insights for reaching “Smartphone Dominant” consumers

• Apr 09 , 2015 at 4:50pm
• Posted by The Team

• Topics

  Audience Targeting, Mobile

Webinar and infographic outline the actionable insights marketers need to improve copy and drive results

• Apr 09 , 2015 at 2:26pm
• Posted by The Team

• Topics

  Video, Mobile, Audience Targeting

Yahoo Senior Director of Research and Insights Edwin Wong details latest findings on creating effective native ads

• Apr 09 , 2015 at 1:36pm
• Posted by The Team

• Topics

  Native, Mobile

Reflecting on our progress, improving impact for advertisers

• Apr 08 , 2015 at 10:41am
• Posted by The Team

• Topics

  Mobile, Native, Search

Yahoo Gemini Integrates Flurry Personas for Enhanced Mobile Audience Targeting

• Apr 08 , 2015 at 12:00am
• Posted by The Team

• Topics

  Mobile, Native, Social Media, Audience Targeting

First episodes of “The Getaway Guide” can be viewed now on Yahoo Screen

• Apr 07 , 2015 at 12:00am
• Posted by The Team

• Topics

  Native, Social Media, Mobile, Video

New research study details consumer expectations of and reactions to personalized ad experiences

• Apr 02 , 2015 at 9:26am
• Posted by The Team

• Topics

  Mobile, Social Media, Insights, Audience Targeting

With Original Content, Exclusive Interviews and New Ways for Advertisers to Connect with Car Buyers

• Apr 01 , 2015 at 12:00am
• Posted by The Team

• Topics

  Mobile, Native, Yahoo Content

Yahoo's Ken Fuchs looks ahead to the Digiday Publishing Summit

• Mar 25 , 2015 at 12:06pm
• Posted by The Team

• Topics

  Trends, Audience Targeting, Native, Mobile

Yahoo Gemini app install ads drive high-value shoppers and sellers to this peer-to-peer, mobile marketplace.

• Mar 19 , 2015 at 4:55pm
• Posted by The Team

• Topics

  Mobile, Audience Targeting

Advertisers find high-value users from Yahoo Gemini app install ads.

• Mar 06 , 2015 at 3:37pm
• Posted by The Team

• Topics

  Mobile, Social Media

Flurry's Simon Khalaf on the device that's changing media consumption habits

• Mar 05 , 2015 at 9:25am
• Posted by The Team

• Topics

  Mobile, Social Media, Audience Targeting

A discussion with Kelly Barrett from comScore after the 2015 Yahoo Mobile Developers Conference.

• Mar 02 , 2015 at 10:32am
• Posted by The Team

• Topics

  Mobile, Events

App developers can leverage native, video and display ads across Yahoo, Tumblr and thousands of mobile apps

• Feb 19 , 2015 at 11:10am
• Posted by The Team

• Topics

  Mobile, Native, Video

Custom Honda Integrations Will Appear As Part of Season-Long Deal

• Feb 09 , 2015 at 12:00am
• Posted by The Team

• Topics

  Audience Targeting, Mobile, Video

Messaging Apps Shatter Living Rooms Walls (and Sunday Usage Records) During the Super Bowl

• Feb 05 , 2015 at 12:00am
• Posted by The Team

• Topics

  Audience Targeting, Mobile, Search, Social Media

New infographic goes deep on consumer search behavior and details what marketers should do to score great results

• Jan 23 , 2015 at 8:56pm
• Posted by The Team

• Topics

  Audience Targeting, Mobile, Search

Cyber Monday was the heaviest U.S. online spending day in history

• Jan 21 , 2015 at 11:55pm
• Posted by The Team

• Topics

  Audience Targeting, Mobile

Flurry unwraps data on device activations and app downloads following holiday gift giving

• Dec 29 , 2014 at 11:05pm
• Posted by The Team

• Topics

  Mobile

From ambient video to Super Fans, ad execs weigh in on noteworthy trends for the new year.

• Dec 22 , 2014 at 12:00am
• Posted by The Team

• Topics

  Trends, Social Media, Mobile

Preview of Yahoo’s presence from C Space to AppNation VI

• Dec 19 , 2014 at 7:56pm
• Posted by The Team

• Topics

  Events, Social Media, Mobile

Yahoo Aviate helps you get the most out of CES with relevant apps, photos and Tweets

• Dec 18 , 2014 at 11:47pm
• Posted by Mark Daiss

• Topics

  Social Media, Mobile

Advertisers can now easily promote their apps on Yahoo to drive installs

• Dec 08 , 2014 at 1:23pm
• Posted by The Team

• Topics

  Yahoo Content, Mobile, Audience Targeting, Native

Our research shows three key trends shaping the online financial marketplace: the rise of mobile, finance apps as essential tools, and content marketing’s effectiveness

• Nov 12 , 2014 at 4:30pm
• Posted by The Team

• Topics

  Mobile, Trends, Audience Targeting

Marin advertisers can now see their Yahoo mobile search and native campaign performance alongside other campaigns

• Nov 12 , 2014 at 4:30pm
• Posted by The Team

• Topics

  Native, Search, Mobile

What kinds of ads do mobile users like best? This infographic shares insights from a new study into consumer preferences regarding mobile advertising.

• Nov 04 , 2014 at 1:02pm
• Posted by The Team

• Topics

  Mobile, Insights, Audience Targeting, Social Media, Trends

Cinematic video ad captures the power and speed of the new Droid Turbo.

• Oct 31 , 2014 at 2:39pm
• Posted by The Team

• Topics

  Mobile, Native, Video, Social Media

Native and mobile search ad campaigns drive growth while increasing return on ad spend.

• Oct 30 , 2014 at 6:48pm
• Posted by The Team

• Topics

  Mobile, Native, Search, Insights

Register now to learn about new tools and features that can boost SEM campaign performance this holiday season and beyond at our Nov. 7 webinar.

• Oct 29 , 2014 at 12:11pm
• Posted by The Team

• Topics

  Search, Mobile, Insights

The growth of mobile video and quality original online programming offer new opportunities for brands, says Yahoo’s Andrew Snyder at TVNext Summit.

• Oct 23 , 2014 at 3:06pm
• Posted by The Team

• Topics

  Video, Mobile, Trends

Time spent on mobile sports apps jumps 210% from last year, according to Flurry Analytics.

• Oct 21 , 2014 at 12:45am
• Posted by The Team

• Topics

  Mobile, Trends

72% of Millennials plan to buy a new car in the next three years. Our new study shares insights into their auto-buying behaviors.

• Oct 15 , 2014 at 4:55pm
• Posted by The Team

• Topics

  Mobile, Trends, Insights

Online shoppers are expected to spend $72.4 billion this holiday season, up $10 billion from last year. See more stats that should make marketers merry.

• Oct 09 , 2014 at 5:44pm
• Posted by The Team

• Topics

  Media Planning, Mobile, Native

70% of mobile searches occur where there’s a PC or laptop nearby. This infographic and webinar recording share insights from our latest study on mobile searchers' shopping habits.

• Oct 07 , 2014 at 4:02pm
• Posted by The Team

• Topics

  Search, Mobile, Insights, Trends

Yahoo VP of Video Sales Andrew Snyder discusses the future of video ads, and panel shares tips on mobile search.

• Oct 01 , 2014 at 9:09pm
• Posted by The Team

• Topics

  Mobile, Search, Video

Are you a publisher ready to take full advantage of automated ad buying? Infographic lists 5 questions you should ask any potential programmatic partner.

• Sep 29 , 2014 at 10:44am
• Posted by The Team

• Topics

  Media Planning, Mobile, Trends

Yahoo VP Ken Fuchs discusses the quest to create deeper personalization technology at Digiday Publishing Summit.

• Sep 25 , 2014 at 3:33pm
• Posted by The Team

• Topics

  Trends, Audience Targeting, Native, Mobile

Our latest research into mobile searchers’ shopping habits will help your SEM campaigns do bigger business on smaller screens.

• Sep 25 , 2014 at 1:40pm
• Posted by The Team

• Topics

  Search, Mobile, Insights

Our experts will show you how to get up and running with Yahoo Gemini ads. Sign up now and save $500 for a pass to the event on Nov. 3-6.

• Sep 24 , 2014 at 11:39am
• Posted by The Team

• Topics

  Mobile, Search, Events

41% of consumers conduct more searches on mobile devices than their PCs. Our new study shares insights that can help marketers better understand and engage mobile searchers.

• Sep 17 , 2014 at 5:42pm
• Posted by The Team

• Topics

  Search, Social Media, Mobile, Native

Combining mobile search and native ads, Yahoo Gemini makes the user’s experience more enjoyable and your advertising more effective.

• Sep 17 , 2014 at 12:04pm
• Posted by The Team

• Topics

  Video, Mobile, Native, Search

This season, 51% of consumers plan to buy holiday items online. Infographic shares insights to help make your search campaigns merry and bright.

• Sep 15 , 2014 at 5:55pm
• Posted by The Team

• Topics

  Search, Mobile, Trends, Audience Targeting

Smartphones are the go-to parenting tool for busy moms. These studies share insights into moms’ mobile habits and how marketers can better connect with them.

• Sep 15 , 2014 at 11:48am
• Posted by The Team

• Topics

  Mobile, Trends, Audience Targeting

From mobile to social to culturally diverse Santas, these ad execs offer ways for brands to engage more shoppers this holiday season.

• Sep 11 , 2014 at 6:32pm
• Posted by The Team

• Topics

  Agencies, Mobile, Social Media, Audience Targeting

Over 200 million U.S. mobile users regularly watch video on their devices. Yahoo’s Anna Robertson shares lessons learned that can help marketers enhance their mobile strategies.

• Sep 10 , 2014 at 5:28pm
• Posted by The Team

• Topics

  Video, Mobile, Trends

Native ads bring a 10% jump in sales for a two-person firm that sells products to help children suffering from eczema.

• Sep 09 , 2014 at 11:20am
• Posted by The Team

• Topics

  Native, Mobile, Search, Audience Targeting

Display leads the way, but new survey forecasts big increases in automated buying of mobile and video ads over the next year.

• Sep 08 , 2014 at 12:38pm
• Posted by The Team

• Topics

  Trends, Mobile, Video

Yahoo VP Lauren Weinberg shares insights into the evolving behavior of mobile consumers to help advertisers engage them more effectively.

• Sep 05 , 2014 at 12:59am
• Posted by The Team

• Topics

  Mobile, Audience Targeting, Insights

WebMetro uses native ads to drive 43% of leads for major energy provider.

• Sep 04 , 2014 at 7:00pm
• Posted by The Team

• Topics

  Native, Mobile, Audience Targeting

With the release of new smartphones, tablets, and other devices coming up, savvy marketers are getting ready to connect with tech-minded consumers.

• Aug 28 , 2014 at 7:26pm
• Posted by The Team

• Topics

  Search, Mobile, Audience Targeting

With a shortened holiday season, shoppers will rely on the Web for help more than ever. Here’s how to connect with the growing ranks of online consumers.

• Aug 27 , 2014 at 8:02pm
• Posted by The Team

• Topics

  Search, Mobile, Native

Don’t miss these panels and our session on maximizing ROI with Yahoo Gemini. Register now for a 10% discount for this Sept. 30-Oct. 2 event in NYC.

• Aug 26 , 2014 at 4:39pm
• Posted by The Team

• Topics

  Search, Mobile, Native, Trends

Mobile is changing everything for consumers, and that's creating some exciting opportunities for marketers, says Yahoo VP Lauren Weinberg at ClickZ Live San Francisco.

• Aug 15 , 2014 at 4:10pm
• Posted by The Team

• Topics

  Mobile, Insights, Trends, Media Planning

45% of consumers ages 18-44 visit stores to check out products they plan to buy online. Here’s how brick-and-mortar retailers can fight back.

• Aug 12 , 2014 at 4:30pm
• Posted by The Team

• Topics

  Mobile, Media Planning

This August 7 webinar is packed with actionable insights to help marketers fine-tune their mobile strategies to better connect with smartphone and tablet shoppers.

• Jul 24 , 2014 at 11:34am
• Posted by The Team

• Topics

  Mobile, Trends, Insights

Three studies show how native ads boost performance across the sales funnel. Results increase when creating cross-channel campaigns with Yahoo Gemini.

• Jul 21 , 2014 at 12:56pm
• Posted by The Team

• Topics

  Native, Mobile, Search, Trends

25% of all search queries are made on mobile devices. Infographic shares insights into the habits of mobile searchers to help marketers connect with them.

• Jul 14 , 2014 at 6:27pm
• Posted by The Team

• Topics

  Mobile, Search, Native, Trends

Online shoppers will spend 41% more on back-to-school products and services than other shoppers. Here’s how to engage them.

• Jul 10 , 2014 at 1:11pm
• Posted by The Team

• Topics

  Search, Audience Targeting, Mobile

Learn how to boost results by combining the power of mobile search and native ads with Yahoo Gemini. Sign up now to save $500 for the event on August 11-14.

• Jul 08 , 2014 at 2:20pm
• Posted by The Team

• Topics

  Mobile, Native, Events

Video gives valuable insights into consumers’ mobile usage and best practices for mobile advertising.

• Jun 25 , 2014 at 11:25pm
• Posted by The Team

• Topics

  Native, Mobile, Video

Webinar recording shares insights on how to boost the results of native ad campaigns with Yahoo Gemini.

• Jun 24 , 2014 at 12:00am
• Posted by The Team

• Topics

  Native, Mobile, Insights, Trends

They want mobile service and personalized offers, and this infographic shows marketers how to do it.

• Jun 23 , 2014 at 12:00am
• Posted by The Team

• Topics

  Audience Targeting, Mobile, Native, Insights

50% of online shoppers say mobile is the most important resource in the purchase process, according to this infographic.

• Jun 16 , 2014 at 9:48pm
• Posted by The Team

• Topics

  Mobile, Trends

Infographic shares best practices from Yahoo and the Wharton Future of Advertising Program for getting the most out of mobile native advertising.

• Jun 12 , 2014 at 7:22pm
• Posted by The Team

• Topics

  Native, Mobile, Trends

Get expert advice on how native ads can boost results in your brand and mobile marketing campaigns at our June 18 webinar.

• Jun 10 , 2014 at 11:39pm
• Posted by The Team

• Topics

  Native, Mobile, Insights

Millennials expect a seamless shopping experience across online, in-store, and mobile mediums. This infographic shows marketers how to deliver it to them.

• Jun 09 , 2014 at 10:12pm
• Posted by The Team

• Topics

  Audience Targeting, Trends, Mobile

New white paper looks at the current state of programmatic, the impact of mobile and native ads, and finding the right partner to realize its full potential.

• Jun 06 , 2014 at 10:38pm
• Posted by The Team

• Topics

  Insights, Mobile, Trends

Consumers are rapidly moving their digital daily habits from PCs to mobile. Here’s what marketers can do to be right there with them.

• Jun 04 , 2014 at 5:11pm
• Posted by The Team

• Topics

  Mobile, Trends, Audience Targeting

Yahoo’s Ned Brody delivers keynote on “The Rise of Creativity in Digital Storytelling,” while other Yahoo execs join panels on mobile and native advertising

• May 20 , 2014 at 2:49pm
• Posted by The Team

• Topics

  Events, Mobile, Native, Trends

Fast-growing mobile search and native advertising platform makes buying simple and helps you engage customers across our vast network

• May 19 , 2014 at 9:51pm
• Posted by The Team

• Topics

  Mobile, Native, Search

Over 50% of local searches end in a purchase, according to this infographic.

• May 05 , 2014 at 9:13pm
• Posted by The Team

• Topics

  Insights, Mobile, Search, Trends

White paper shows advertisers are missing major opportunities to connect with mobile shoppers---and how to reshape their strategies for greater success.

• Apr 30 , 2014 at 9:14pm
• Posted by The Team

• Topics

  Mobile, Insights, Trends

New research study details consumer expectations of and reactions to personalized ad experiences

• Apr 02 , 2015 at 9:26am
• Posted by The Team

• Topics

  Mobile, Social Media, Insights, Audience Targeting

60% of entertainment fans surveyed have a favorable view of the online ads within awards show content, according to a new Yahoo study

• Jan 13 , 2015 at 5:33pm
• Posted by The Team

• Topics

  Social Media, Trends, Insights, Audience Targeting

What kinds of ads do mobile users like best? This infographic shares insights from a new study into consumer preferences regarding mobile advertising.

• Nov 04 , 2014 at 1:02pm
• Posted by The Team

• Topics

  Mobile, Insights, Audience Targeting, Social Media, Trends

Native and mobile search ad campaigns drive growth while increasing return on ad spend.

• Oct 30 , 2014 at 6:48pm
• Posted by The Team

• Topics

  Mobile, Native, Search, Insights

Register now to learn about new tools and features that can boost SEM campaign performance this holiday season and beyond at our Nov. 7 webinar.

• Oct 29 , 2014 at 12:11pm
• Posted by The Team

• Topics

  Search, Mobile, Insights

Two travel advertisers see a double-digit lift in searches after exposure in the new digital magazine, according to study.

• Oct 16 , 2014 at 3:04pm
• Posted by The Team

• Topics

  Search, Insights, Trends, Agencies

72% of Millennials plan to buy a new car in the next three years. Our new study shares insights into their auto-buying behaviors.

• Oct 15 , 2014 at 4:55pm
• Posted by The Team

• Topics

  Mobile, Trends, Insights

70% of mobile searches occur where there’s a PC or laptop nearby. This infographic and webinar recording share insights from our latest study on mobile searchers' shopping habits.

• Oct 07 , 2014 at 4:02pm
• Posted by The Team

• Topics

  Search, Mobile, Insights, Trends

Yahoo VP Lauren Weinberg presents “Ad Environments: The Halo Effect” at IAB MIXX.

• Sep 29 , 2014 at 8:18pm
• Posted by The Team

• Topics

  Agencies, Media Planning, Insights

Our latest research into mobile searchers’ shopping habits will help your SEM campaigns do bigger business on smaller screens.

• Sep 25 , 2014 at 1:40pm
• Posted by The Team

• Topics

  Search, Mobile, Insights

Yahoo VP Lauren Weinberg shares insights into the evolving behavior of mobile consumers to help advertisers engage them more effectively.

• Sep 05 , 2014 at 12:59am
• Posted by The Team

• Topics

  Mobile, Audience Targeting, Insights

Native advertising is top of mind for digital marketers, says Yahoo Account Director Tom Giovingo, who shares front-line insights into the special appeal for brands.

• Aug 20 , 2014 at 2:36pm
• Posted by The Team

• Topics

  Native, Insights, Trends

These insights will help marketers reach this highly sought-after demographic that makes up 27% of the U.S. population and lives largely online

• Aug 18 , 2014 at 6:51pm

• Topics

  Insights, Trends

Mobile is changing everything for consumers, and that's creating some exciting opportunities for marketers, says Yahoo VP Lauren Weinberg at ClickZ Live San Francisco.

• Aug 15 , 2014 at 4:10pm
• Posted by The Team

• Topics

  Mobile, Insights, Trends, Media Planning

Infographic shares our research into video viewers’ favorite content, devices, and more.

• Jul 29 , 2014 at 1:21pm
• Posted by The Team

• Topics

  Video, Trends, Insights

This August 7 webinar is packed with actionable insights to help marketers fine-tune their mobile strategies to better connect with smartphone and tablet shoppers.

• Jul 24 , 2014 at 11:34am
• Posted by The Team

• Topics

  Mobile, Trends, Insights

Infographic shares insights from our recent study that shows how marketers can help education brands turn shoppers into students.

• Jul 23 , 2014 at 11:45am
• Posted by The Team

• Topics

  Audience Targeting, Insights, Media Planning

Webinar recording shares insights on how to boost the results of native ad campaigns with Yahoo Gemini.

• Jun 24 , 2014 at 12:00am
• Posted by The Team

• Topics

  Native, Mobile, Insights, Trends

They want mobile service and personalized offers, and this infographic shows marketers how to do it.

• Jun 23 , 2014 at 12:00am
• Posted by The Team

• Topics

  Audience Targeting, Mobile, Native, Insights

New study delves deep into understanding Millennial behavior, and outlines strategic principles and creative tactics for developing compelling content marketing.

• Jun 17 , 2014 at 3:55am
• Posted by The Team

• Topics

  Insights, Audience Targeting

Get expert advice on how native ads can boost results in your brand and mobile marketing campaigns at our June 18 webinar.

• Jun 10 , 2014 at 11:39pm
• Posted by The Team

• Topics

  Native, Mobile, Insights

New white paper looks at the current state of programmatic, the impact of mobile and native ads, and finding the right partner to realize its full potential.

• Jun 06 , 2014 at 10:38pm
• Posted by The Team

• Topics

  Insights, Mobile, Trends

Yahoo VP Lauren Weinberg presents our latest research into what consumers expect from personalized ads to help you deliver what they want.

• Jun 04 , 2014 at 5:11pm
• Posted by The Team

• Topics

  Video, Trends, Insights

Holiday shopping webinar recording and infographic are loaded with insights for creating campaigns to make customers and marketers merry.

• Jun 02 , 2014 at 8:16pm

• Topics

  Audience Targeting, Insights, Trends

Learn about travel consumers’ behavior and how you can effectively reach them with new native and content marketing solutions during June 5 webinar.

• Jun 02 , 2014 at 7:02pm
• Posted by The Team

• Topics

  Audience Targeting, Insights, Trends

Recent webinar shares our research into these key consumers and how marketers can reach them. Get the full scoop from this recording.

• May 30 , 2014 at 9:39pm
• Posted by The Team

• Topics

  Insights, Trends, Audience Targeting

White paper shows how consumers expect more and better personalization of their digital experiences---and describes how advertisers can make lasting connections through personalization.

• May 21 , 2014 at 10:00am
• Posted by The Team

• Topics

  Yahoo Content, Insights

Over 50% of local searches end in a purchase, according to this infographic.

• May 05 , 2014 at 9:13pm
• Posted by The Team

• Topics

  Insights, Mobile, Search, Trends

White paper shows advertisers are missing major opportunities to connect with mobile shoppers---and how to reshape their strategies for greater success.

• Apr 30 , 2014 at 9:14pm
• Posted by The Team

• Topics

  Mobile, Insights, Trends

May 8 webinar will delve into the online daily habits of the Web’s largest buying audience and how advertisers can best reach them.

• Apr 30 , 2014 at 2:54pm
• Posted by The Team

• Topics

  Audience Targeting, Trends, Insights

Yahoo partners with IAB and premium publishers to create OpenDirect 1.0 technical specification for programmatic premium sales.

• Nov 03 , 2014 at 2:01pm
• Posted by The Team

• Topics

  Media Planning, Agencies

Shoppers looking for big-ticket items behave differently than smaller spenders. This infographic shares insights into both ends of the spectrum to help marketers reach their target audiences.

• Oct 13 , 2014 at 7:38pm
• Posted by The Team

• Topics

  Audience Targeting, Media Planning, Trends

Online shoppers are expected to spend $72.4 billion this holiday season, up $10 billion from last year. See more stats that should make marketers merry.

• Oct 09 , 2014 at 5:44pm
• Posted by The Team

• Topics

  Media Planning, Mobile, Native

Adweek shares insights from three studies to help brands build lasting relationships with this key demographic.

• Oct 08 , 2014 at 8:07pm
• Posted by The Team

• Topics

  Audience Targeting, Media Planning, Trends

Yahoo VP Lauren Weinberg presents “Ad Environments: The Halo Effect” at IAB MIXX.

• Sep 29 , 2014 at 8:18pm
• Posted by The Team

• Topics

  Agencies, Media Planning, Insights

Are you a publisher ready to take full advantage of automated ad buying? Infographic lists 5 questions you should ask any potential programmatic partner.

• Sep 29 , 2014 at 10:44am
• Posted by The Team

• Topics

  Media Planning, Mobile, Trends

Mobile is changing everything for consumers, and that's creating some exciting opportunities for marketers, says Yahoo VP Lauren Weinberg at ClickZ Live San Francisco.

• Aug 15 , 2014 at 4:10pm
• Posted by The Team

• Topics

  Mobile, Insights, Trends, Media Planning

Making more ad formats available for automated buying can open new possibilities for programmatic, says Yahoo VP Dennis Buchheim at the Digiday Platform Summit.

• Aug 15 , 2014 at 11:59am
• Posted by The Team

• Topics

  Trends, Media Planning, Native

45% of consumers ages 18-44 visit stores to check out products they plan to buy online. Here’s how brick-and-mortar retailers can fight back.

• Aug 12 , 2014 at 4:30pm
• Posted by The Team

• Topics

  Mobile, Media Planning

Providing unique measurement capabilities by integrating comScore’s vCE throughout our unified ad solution.

• Aug 04 , 2014 at 9:45pm
• Posted by The Team

• Topics

  Agencies, Media Planning, Trends

Infographic shares insights from our recent study that shows how marketers can help education brands turn shoppers into students.

• Jul 23 , 2014 at 11:45am
• Posted by The Team

• Topics

  Audience Targeting, Insights, Media Planning

Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.

• Jul 01 , 2014 at 3:27pm
• Posted by The Team

• Topics

  Agencies, Media Planning, Trends

New viewability methodology is MRC-accredited and available for display ads on Yahoo.

• Jun 25 , 2014 at 1:52pm
• Posted by Scott Burke

• Topics

  Agencies, Media Planning

The top five vote-getters by May 13 earn bonus points to help them win a trip to Cannes

• May 09 , 2014 at 3:00pm
• Posted by The Team

• Topics

  Agencies, Video, Media Planning

Connecting to the real world, sponsoring the NFL and the Olympics, and managing moods with music

• May 06 , 2014 at 5:36pm
• Posted by The Team

• Topics

  Agencies, Media Planning

61% of consumers are more likely to buy from companies that deliver custom content, says this week’s infographic.

• Oct 27 , 2014 at 4:45pm
• Posted by The Team

• Topics

  Audience Targeting, Social Media, Trends, Creative

Retailer helps a new college kid hit the ground running in video ad run on Yahoo Food, Yahoo Travel, and Yahoo Movies.

• Aug 29 , 2014 at 11:53am
• Posted by The Team

• Topics

  Native, Agencies, Creative

To entice users to enter a strange new world where millions have suddenly vanished, HBO takes over the Yahoo homepage with an interactive video ad.

• Jul 25 , 2014 at 2:14pm
• Posted by Thomas Lady

• Topics

  Agencies, Creative

Lionsgate, Lexus, and Lipton showcase the creativity and scale of content marketing.

• Jun 17 , 2014 at 11:25am
• Posted by The Team

• Topics

  Agencies, Creative, Yahoo Content

Engaging scenic ad on Yahoo homepage lets you “find your inner nature photographer” with its VistaCam and show off your pics on social.

• Jun 16 , 2014 at 4:01pm
• Posted by Thomas Lady

• Topics

  Agencies, Creative, Social Media

The national restaurant chain entices women to try its delicious gourmet burgers with a pinky-raising game on our women's lifestyle site.

• May 02 , 2014 at 5:40pm
• Posted by Thomas Lady

• Topics

  Agencies, Creative

Yahoo partners with IAB and premium publishers to create OpenDirect 1.0 technical specification for programmatic premium sales.

• Nov 03 , 2014 at 2:01pm
• Posted by The Team

• Topics

  Media Planning, Agencies

Two travel advertisers see a double-digit lift in searches after exposure in the new digital magazine, according to study.

• Oct 16 , 2014 at 3:04pm
• Posted by The Team

• Topics

  Search, Insights, Trends, Agencies

Yahoo's Head of the Americas Ned Brody joins the Masters of Monetization panel, and editors of four digital magazines share keys to successful content.

• Sep 30 , 2014 at 7:59pm
• Posted by The Team

• Topics

  Agencies, Events, Trends

Yahoo VP Lauren Weinberg presents “Ad Environments: The Halo Effect” at IAB MIXX.

• Sep 29 , 2014 at 8:18pm
• Posted by The Team

• Topics

  Agencies, Media Planning, Insights

Day-One highlights include AKQA’s Scott Symonds discussing the interplay of advertising art and science, and a panel of programmatic experts.

• Sep 29 , 2014 at 7:56pm
• Posted by The Team
  

• Topics

  Agencies, Audience Targeting, Trends, Events

Guiding leading brands, making graffiti art, and breaching the digital divide.

• Sep 24 , 2014 at 11:44am
• Posted by The Team

• Topics

  Agencies

Exciting schedule of events, including Yahoo CEO Marissa Mayer at the Times Center Stage.

• Sep 22 , 2014 at 11:43am
• Posted by By Ned Brody, Yahoo Head of the Americas

• Topics

  Events, Agencies, Yahoo Content

Adweek cites studies showing Tumblr drives more valuable retail referrals than other social media sites.

• Sep 16 , 2014 at 4:54pm
• Posted by The Team

• Topics

  Trends, Social Media, Agencies, Audience Targeting

From mobile to social to culturally diverse Santas, these ad execs offer ways for brands to engage more shoppers this holiday season.

• Sep 11 , 2014 at 6:32pm
• Posted by The Team

• Topics

  Agencies, Mobile, Social Media, Audience Targeting

Revved up video ad introduces millions to the 4 Series Gran Coupe

• Sep 05 , 2014 at 1:27pm
• Posted by The Team

• Topics

  Video, Yahoo Content, Agencies

A new digital magazine with a sophisticated, fresh take on fashion.

• Sep 02 , 2014 at 5:16pm
• Posted by The Team

• Topics

  Yahoo Content, Agencies, Native

Staying a step ahead, getting bullish on beacons, and writing his own jams.

• Sep 02 , 2014 at 4:12pm

• Topics

  Agencies

Retailer helps a new college kid hit the ground running in video ad run on Yahoo Food, Yahoo Travel, and Yahoo Movies.

• Aug 29 , 2014 at 11:53am
• Posted by The Team

• Topics

  Native, Agencies, Creative

Providing unique measurement capabilities by integrating comScore’s vCE throughout our unified ad solution.

• Aug 04 , 2014 at 9:45pm
• Posted by The Team

• Topics

  Agencies, Media Planning, Trends

Our four U.S. winners share the highlights of their trip to the world’s premier advertising event.

• Jul 31 , 2014 at 7:37pm
• Posted by The Team

• Topics

  Video, Agencies

Ad execs weigh in on the secrets to successful native advertising and pick brands they think are leading the way.

• Jul 30 , 2014 at 12:27pm
• Posted by The Team

• Topics

  Native, Agencies, Trends

To entice users to enter a strange new world where millions have suddenly vanished, HBO takes over the Yahoo homepage with an interactive video ad.

• Jul 25 , 2014 at 2:14pm
• Posted by Thomas Lady

• Topics

  Agencies, Creative

Looking to tap the efficiency and keen insights promised by programmatic? Here’s what you need to know about programmatic platforms and partners.

• Jul 01 , 2014 at 3:27pm
• Posted by The Team

• Topics

  Agencies, Media Planning, Trends

Willis Chan, Brittany Halldorson, Mike Keaveny, and Chris Henty share memories of going to the ad industry’s premier event as Yahoo Media Stars.

• Jun 26 , 2014 at 7:21pm
• Posted by The Team

• Topics

  Agencies, Events

New viewability methodology is MRC-accredited and available for display ads on Yahoo.

• Jun 25 , 2014 at 1:52pm
• Posted by Scott Burke

• Topics

  Agencies, Media Planning

To promote launch of acclaimed show's second season, Netflix takes over the Yahoo log-in page with our new high-impact video ad format.

• Jun 20 , 2014 at 7:14pm
• Posted by The Team

• Topics

  Agencies, Video

Lionsgate, Lexus, and Lipton showcase the creativity and scale of content marketing.

• Jun 17 , 2014 at 11:25am
• Posted by The Team

• Topics

  Agencies, Creative, Yahoo Content

Engaging scenic ad on Yahoo homepage lets you “find your inner nature photographer” with its VistaCam and show off your pics on social.

• Jun 16 , 2014 at 4:01pm
• Posted by Thomas Lady

• Topics

  Agencies, Creative, Social Media

Get to know our four U.S. winners before they take off for France and jump into the premier advertising event of the year.

• Jun 13 , 2014 at 6:34pm
• Posted by The Team

• Topics

  Agencies, Events

The 2014 Sentra rocks the Yahoo homepage with its smartphone-centered technology, Bose audio system, and Billy Idol.

• Jun 06 , 2014 at 10:07pm
• Posted by Thomas Lady

• Topics

  Agencies

Our judges have selected four up-and-coming digital media stars to reap industry recognition and win a trip to Cannes Lions!

• May 27 , 2014 at 7:44pm
• Posted by The Team

• Topics

  Agencies

The top five vote-getters by May 13 earn bonus points to help them win a trip to Cannes

• May 09 , 2014 at 3:00pm
• Posted by The Team

• Topics

  Agencies, Video, Media Planning

Connecting to the real world, sponsoring the NFL and the Olympics, and managing moods with music

• May 06 , 2014 at 5:36pm
• Posted by The Team

• Topics

  Agencies, Media Planning

The national restaurant chain entices women to try its delicious gourmet burgers with a pinky-raising game on our women's lifestyle site.

• May 02 , 2014 at 5:40pm
• Posted by Thomas Lady

• Topics

  Agencies, Creative

You have three additional days to fine-tune your entry and compete for a trip to Cannes Lions, industry recognition, and the experience of a lifetime.

• May 01 , 2014 at 9:00pm
• Posted by The Team

• Topics

  Agencies, Events

Show us your agency has the best and brightest talent, and you could win a fancy fete for your whole shop!

• Apr 30 , 2014 at 12:20am
• Posted by The Team

• Topics

  Agencies, Social Media, Video

New Offering Includes Brand Impact Measurement on Campaigns Across Yahoo

• Apr 27 , 2015 at 1:58pm
• Posted by The Team

• Topics

  Mobile, Video, Social Media

Expanding Yahoo's live video experiences and ways for brands to connect with viewers

• Apr 27 , 2015 at 1:21pm
• Posted by The Team

• Topics

  Video, Social Media, Yahoo Content

New video series offer unique opportunities for advertisers within Yahoo's digital magazines

• Apr 27 , 2015 at 12:45pm
• Posted by The Team

• Topics

  Video, Yahoo Content, Social Media

Andrew Snyder, VP of Video Sales at Yahoo, discusses programmatic with Beet.TV

• Apr 27 , 2015 at 9:17am
• Posted by The Team

• Topics

  Video

Native video and video app-install ads now available

• Apr 22 , 2015 at 6:12am

• Topics

  Video

New study examines the growing popularity of watching long-form content across digital devices

• Apr 22 , 2015 at 12:00am
• Posted by The Team

• Topics

  Video

Webinar and infographic outline the actionable insights marketers need to improve copy and drive results

• Apr 09 , 2015 at 2:26pm
• Posted by The Team

• Topics

  Video, Mobile, Audience Targeting

First episodes of “The Getaway Guide” can be viewed now on Yahoo Screen

• Apr 07 , 2015 at 12:00am
• Posted by The Team

• Topics

  Native, Social Media, Mobile, Video

City connects with potential travelers in Yahoo Tourney Pick'em sponsorship

• Mar 27 , 2015 at 3:02pm
• Posted by The Team

• Topics

  Native, Social Media, Video

App developers can leverage native, video and display ads across Yahoo, Tumblr and thousands of mobile apps

• Feb 19 , 2015 at 11:10am
• Posted by The Team

• Topics

  Mobile, Native, Video

Custom Honda Integrations Will Appear As Part of Season-Long Deal

• Feb 09 , 2015 at 12:00am
• Posted by The Team

• Topics

  Audience Targeting, Mobile, Video

In-app video from Flurry and its Marketplace now available to Yahoo advertisers

• Nov 18 , 2014 at 12:59pm
• Posted by The Team

• Topics

  Video

Acquisition brings the industry’s leading programmatic video advertising platform to Yahoo

• Nov 11 , 2014 at 7:29pm
• Posted by The Team

• Topics

  Video

Cinematic video ad captures the power and speed of the new Droid Turbo.

• Oct 31 , 2014 at 2:39pm
• Posted by The Team

• Topics

  Mobile, Native, Video, Social Media

Web series on Yahoo Music kicks off with conversation with Lady Antebellum.

• Oct 31 , 2014 at 12:45pm
• Posted by The Team

• Topics

  Yahoo Content, Social Media, Video

The growth of mobile video and quality original online programming offer new opportunities for brands, says Yahoo’s Andrew Snyder at TVNext Summit.

• Oct 23 , 2014 at 3:06pm
• Posted by The Team

• Topics

  Video, Mobile, Trends

Created by three-time Emmy nominee Paul Feig, space-themed comedy features top directors and a fresh young cast of stars.

• Oct 14 , 2014 at 12:56pm
• Posted by The Team

• Topics

  Yahoo Content, Video

Andrew Santino and Malin Akerman join “Sin City Saints,” an offbeat pro basketball comedy series that comes to Yahoo this winter.

• Oct 10 , 2014 at 3:47pm
• Posted by The Team

• Topics

  Yahoo Content, Video

High-energy video ad captures the rowdy spirit of this culinary competition among “everyday cooks,” starring all-star chef Emeril Lagasse.

• Oct 10 , 2014 at 2:01pm
• Posted by The Team

• Topics

  Native, Video, Trends, Social Media

Yahoo VP of Video Sales Andrew Snyder discusses the future of video ads, and panel shares tips on mobile search.

• Oct 01 , 2014 at 9:09pm
• Posted by The Team

• Topics

  Mobile, Search, Video

TV network previews season 2 of its hit drama series "The Blacklist" with a high-impact video ad.

• Sep 26 , 2014 at 5:50pm
• Posted by The Team

• Topics

  Native, Video

Moving video splash ad tells the story of 13 U.S. heroes, 6 epic months, and 14,505 feet of granite.

• Sep 19 , 2014 at 4:53pm
• Posted by The Team

• Topics

  Video, Native

Combining mobile search and native ads, Yahoo Gemini makes the user’s experience more enjoyable and your advertising more effective.

• Sep 17 , 2014 at 12:04pm
• Posted by The Team

• Topics

  Video, Mobile, Native, Search

Recent video highlights include our live report on President Obama’s ISIS address and new fashion features on Yahoo Style. Coming up are Yahoo Live concerts and Fantasy Football Live.

• Sep 12 , 2014 at 4:06pm
• Posted by The Team

• Topics

  Social Media, Yahoo Content, Trends, Video

Beauty brand uses video splash ad format to help the lash-challenged.

• Sep 12 , 2014 at 12:00am
• Posted by The Team

• Topics

  Video, Native, Yahoo Content

Over 200 million U.S. mobile users regularly watch video on their devices. Yahoo’s Anna Robertson shares lessons learned that can help marketers enhance their mobile strategies.

• Sep 10 , 2014 at 5:28pm
• Posted by The Team

• Topics

  Video, Mobile, Trends

Display leads the way, but new survey forecasts big increases in automated buying of mobile and video ads over the next year.

• Sep 08 , 2014 at 12:38pm
• Posted by The Team

• Topics

  Trends, Mobile, Video

Revved up video ad introduces millions to the 4 Series Gran Coupe

• Sep 05 , 2014 at 1:27pm
• Posted by The Team

• Topics

  Video, Yahoo Content, Agencies

Online video viewers flocked to our Emmys coverage and exclusive Taylor Swift event. See what sent video views soaring as well as upcoming opportunities to connect with your audience.

• Aug 29 , 2014 at 11:53am
• Posted by The Team

• Topics

  Video, Yahoo Content

Our four U.S. winners share the highlights of their trip to the world’s premier advertising event.

• Jul 31 , 2014 at 7:37pm
• Posted by The Team

• Topics

  Video, Agencies

Infographic shares our research into video viewers’ favorite content, devices, and more.

• Jul 29 , 2014 at 1:21pm
• Posted by The Team

• Topics

  Video, Trends, Insights

See how you can boost results using the industry’s only unified approach to digital advertising, which spans premium and audience-focused display, video, native, and search advertising.

• Jul 17 , 2014 at 3:49pm
• Posted by The Team

• Topics

  Video, Native, Search

The growth of video programming across screens means more opportunities for marketers. Our VP of Video Sales Andrew Snyder shares best practices for connecting with video viewers.

• Jul 08 , 2014 at 5:35pm
• Posted by Andrew Snyder

• Topics

  Video, Trends

Video gives valuable insights into consumers’ mobile usage and best practices for mobile advertising.

• Jun 25 , 2014 at 11:25pm
• Posted by The Team

• Topics

  Native, Mobile, Video

To promote launch of acclaimed show's second season, Netflix takes over the Yahoo log-in page with our new high-impact video ad format.

• Jun 20 , 2014 at 7:14pm
• Posted by The Team

• Topics

  Agencies, Video

Yahoo VP Lauren Weinberg presents our latest research into what consumers expect from personalized ads to help you deliver what they want.

• Jun 04 , 2014 at 5:11pm
• Posted by The Team

• Topics

  Video, Trends, Insights

The top five vote-getters by May 13 earn bonus points to help them win a trip to Cannes

• May 09 , 2014 at 3:00pm
• Posted by The Team

• Topics

  Agencies, Video, Media Planning

Show us your agency has the best and brightest talent, and you could win a fancy fete for your whole shop!

• Apr 30 , 2014 at 12:20am
• Posted by The Team

• Topics

  Agencies, Social Media, Video

With online shoppers spending 30% more than those in stores for Mother's and Father's Day, our infographic will help search advertisers take advantage of these upcoming holidays.

• Apr 22 , 2015 at 3:54pm
• Posted by The Team

• Topics

  Search, Mobile, Native

Expert advice to make your home and garden PPC campaigns blossom this spring

• Apr 16 , 2015 at 4:41pm
• Posted by The Team

• Topics

  Trends, Audience Targeting, Social Media, Search, Native

Yahoo Senior Director of Research and Insights Edwin Wong details latest findings on creating effective native ads

• Apr 09 , 2015 at 1:36pm
• Posted by The Team

• Topics

  Native, Mobile

Reflecting on our progress, improving impact for advertisers

• Apr 08 , 2015 at 10:41am
• Posted by The Team

• Topics

  Mobile, Native, Search

Yahoo Gemini Integrates Flurry Personas for Enhanced Mobile Audience Targeting

• Apr 08 , 2015 at 12:00am
• Posted by The Team

• Topics

  Mobile, Native, Social Media, Audience Targeting

First episodes of “The Getaway Guide” can be viewed now on Yahoo Screen

• Apr 07 , 2015 at 12:00am
• Posted by The Team

• Topics

  Native, Social Media, Mobile, Video

With Original Content, Exclusive Interviews and New Ways for Advertisers to Connect with Car Buyers

• Apr 01 , 2015 at 12:00am
• Posted by The Team

• Topics

  Mobile, Native, Yahoo Content

City connects with potential travelers in Yahoo Tourney Pick'em sponsorship

• Mar 27 , 2015 at 3:02pm
• Posted by The Team

• Topics

  Native, Social Media, Video

Yahoo's Ken Fuchs looks ahead to the Digiday Publishing Summit

• Mar 25 , 2015 at 12:06pm
• Posted by The Team

• Topics

  Trends, Audience Targeting, Native, Mobile

App developers can leverage native, video and display ads across Yahoo, Tumblr and thousands of mobile apps

• Feb 19 , 2015 at 11:10am
• Posted by The Team

• Topics

  Mobile, Native, Video

Tips for search advertisers ready to leverage the power of Yahoo’s tracking tag

• Jan 26 , 2015 at 7:40pm
• Posted by The Team

• Topics

  Audience Targeting, Search, Native

Advertisers can now easily promote their apps on Yahoo to drive installs

• Dec 08 , 2014 at 1:23pm
• Posted by The Team

• Topics

  Yahoo Content, Mobile, Audience Targeting, Native

Beauty Brand Opts For Creative Content Experience To Promote Advanced Hairstyle Line

• Nov 14 , 2014 at 12:00am
• Posted by The Team

• Topics

  Native, Yahoo Content

Marin advertisers can now see their Yahoo mobile search and native campaign performance alongside other campaigns

• Nov 12 , 2014 at 4:30pm
• Posted by The Team

• Topics

  Native, Search, Mobile

Cinematic video ad captures the power and speed of the new Droid Turbo.

• Oct 31 , 2014 at 2:39pm
• Posted by The Team

• Topics

  Mobile, Native, Video, Social Media

Native and mobile search ad campaigns drive growth while increasing return on ad spend.

• Oct 30 , 2014 at 6:48pm
• Posted by The Team

• Topics

  Mobile, Native, Search, Insights

Product Ads now served on 100% of eligible Yahoo Bing Network search traffic.

• Oct 28 , 2014 at 5:24pm
• Posted by The Team

• Topics

  Search, Native, Audience Targeting

Electronics brand celebrates the art of music listening with Alt-J.

• Oct 24 , 2014 at 1:00pm
• Posted by The Team

• Topics

  Native, Social Media, Trends

Our search expert recommends three new features to help retailers make their holiday seasons merry and bright on the Yahoo Bing Network.

• Oct 23 , 2014 at 5:10pm
• Posted by The Team

• Topics

  Search, Native, Audience Targeting

Yahoo gives advertisers a simple way to measure and improve customer engagement across campaigns.

• Oct 23 , 2014 at 12:15pm
• Posted by The Team

• Topics

  Search, Audience Targeting, Native

Programmatic and native advertising top the list at this Bloomberg Next Big Thing Summit panel featuring Yahoo’s Ned Brody.

• Oct 17 , 2014 at 2:47pm
• Posted by The Team

• Topics

  Trends, Native, Events

High-energy video ad captures the rowdy spirit of this culinary competition among “everyday cooks,” starring all-star chef Emeril Lagasse.

• Oct 10 , 2014 at 2:01pm
• Posted by The Team

• Topics

  Native, Video, Trends, Social Media

Online shoppers are expected to spend $72.4 billion this holiday season, up $10 billion from last year. See more stats that should make marketers merry.

• Oct 09 , 2014 at 5:44pm
• Posted by The Team

• Topics

  Media Planning, Mobile, Native

TV network previews season 2 of its hit drama series "The Blacklist" with a high-impact video ad.

• Sep 26 , 2014 at 5:50pm
• Posted by The Team

• Topics

  Native, Video

Yahoo VP Ken Fuchs discusses the quest to create deeper personalization technology at Digiday Publishing Summit.

• Sep 25 , 2014 at 3:33pm
• Posted by The Team

• Topics

  Trends, Audience Targeting, Native, Mobile

Moving video splash ad tells the story of 13 U.S. heroes, 6 epic months, and 14,505 feet of granite.

• Sep 19 , 2014 at 4:53pm
• Posted by The Team

• Topics

  Video, Native

Over 150 million monthly unique visitors go to Tumblr to create, share, and discover content. Tumblr’s Max Sebela shows how brands can tell their stories naturally and effectively.

• Sep 19 , 2014 at 12:08pm
• Posted by The Team

• Topics

  Native, Social Media, Trends

41% of consumers conduct more searches on mobile devices than their PCs. Our new study shares insights that can help marketers better understand and engage mobile searchers.

• Sep 17 , 2014 at 5:42pm
• Posted by The Team

• Topics

  Search, Social Media, Mobile, Native

Combining mobile search and native ads, Yahoo Gemini makes the user’s experience more enjoyable and your advertising more effective.

• Sep 17 , 2014 at 12:04pm
• Posted by The Team

• Topics

  Video, Mobile, Native, Search

Beauty brand uses video splash ad format to help the lash-challenged.

• Sep 12 , 2014 at 12:00am
• Posted by The Team

• Topics

  Video, Native, Yahoo Content

Native ads bring a 10% jump in sales for a two-person firm that sells products to help children suffering from eczema.

• Sep 09 , 2014 at 11:20am
• Posted by The Team

• Topics

  Native, Mobile, Search, Audience Targeting

Introducing a personalized recommendation engine with native ad unit.

• Sep 07 , 2014 at 6:35pm
• Posted by The Team

• Topics

  Native, Audience Targeting

WebMetro uses native ads to drive 43% of leads for major energy provider.

• Sep 04 , 2014 at 7:00pm
• Posted by The Team

• Topics

  Native, Mobile, Audience Targeting

A new digital magazine with a sophisticated, fresh take on fashion.

• Sep 02 , 2014 at 5:16pm
• Posted by The Team

• Topics

  Yahoo Content, Agencies, Native

Retailer helps a new college kid hit the ground running in video ad run on Yahoo Food, Yahoo Travel, and Yahoo Movies.

• Aug 29 , 2014 at 11:53am
• Posted by The Team

• Topics

  Native, Agencies, Creative

With a shortened holiday season, shoppers will rely on the Web for help more than ever. Here’s how to connect with the growing ranks of online consumers.

• Aug 27 , 2014 at 8:02pm
• Posted by The Team

• Topics

  Search, Mobile, Native

Don’t miss these panels and our session on maximizing ROI with Yahoo Gemini. Register now for a 10% discount for this Sept. 30-Oct. 2 event in NYC.

• Aug 26 , 2014 at 4:39pm
• Posted by The Team

• Topics

  Search, Mobile, Native, Trends

Native advertising is top of mind for digital marketers, says Yahoo Account Director Tom Giovingo, who shares front-line insights into the special appeal for brands.

• Aug 20 , 2014 at 2:36pm
• Posted by The Team

• Topics

  Native, Insights, Trends

Making more ad formats available for automated buying can open new possibilities for programmatic, says Yahoo VP Dennis Buchheim at the Digiday Platform Summit.

• Aug 15 , 2014 at 11:59am
• Posted by The Team

• Topics

  Trends, Media Planning, Native

Ad execs weigh in on the secrets to successful native advertising and pick brands they think are leading the way.

• Jul 30 , 2014 at 12:27pm
• Posted by The Team

• Topics

  Native, Agencies, Trends

Three studies show how native ads boost performance across the sales funnel. Results increase when creating cross-channel campaigns with Yahoo Gemini.

• Jul 21 , 2014 at 12:56pm
• Posted by The Team

• Topics

  Native, Mobile, Search, Trends

See how you can boost results using the industry’s only unified approach to digital advertising, which spans premium and audience-focused display, video, native, and search advertising.

• Jul 17 , 2014 at 3:49pm
• Posted by The Team

• Topics

  Video, Native, Search

A new digital magazine focused on the latest health and wellness topics

• Jul 14 , 2014 at 6:46pm
• Posted by The Team

• Topics

  Yahoo Content, Native

25% of all search queries are made on mobile devices. Infographic shares insights into the habits of mobile searchers to help marketers connect with them.

• Jul 14 , 2014 at 6:27pm
• Posted by The Team

• Topics

  Mobile, Search, Native, Trends

Learn how to boost results by combining the power of mobile search and native ads with Yahoo Gemini. Sign up now to save $500 for the event on August 11-14.

• Jul 08 , 2014 at 2:20pm
• Posted by The Team

• Topics

  Mobile, Native, Events

Infographic looks at what’s attracting marketers, their plans for each approach, and what they view as major challenges.

• Jul 07 , 2014 at 6:33pm
• Posted by The Team

• Topics

  Native, Audience Targeting, Trends

Webinar recording provides expert insights into travel consumers’ behavior and how to engage them with new ad formats.

• Jun 27 , 2014 at 2:36pm
• Posted by The Team

• Topics

  Audience Targeting, Native

Video gives valuable insights into consumers’ mobile usage and best practices for mobile advertising.

• Jun 25 , 2014 at 11:25pm
• Posted by The Team

• Topics

  Native, Mobile, Video

Webinar recording shares insights on how to boost the results of native ad campaigns with Yahoo Gemini.

• Jun 24 , 2014 at 12:00am
• Posted by The Team

• Topics

  Native, Mobile, Insights, Trends