Mocean Mobile Joins the Yahoo Ad Exchange

  • The Team, in Mobile

Announcing the new Mocean Mobile Marketplace

Many of people’s daily habits are now mobile. We’re focused on making mobile advertising more personalized as part of these experiences and creating an easier way for brands to engage with the right audience across screens. At CES we launched the Yahoo Ad Exchange, and we’re excited to be working with Mocean Mobile to help advertisers and publishers efficiently buy and sell premium mobile inventory. The new Mocean Mobile Marketplace is a premium mobile ad marketplace powered by the Yahoo Ad Exchange.

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We are combining Mocean Mobile’s premium mobile inventory with our real-time programmatic buying and precise targeting capabilities. Mocean Mobile brings top-tier publishers to the Yahoo Ad Exchange -- from Nokia to Univision -- reaching more than one billion mobile devices. Combined with Yahoo’s existing mobile offerings, advertisers can now target one of the largest mobile audiences globally, across quality content and with the latest creative and native formats. The Mocean Mobile Marketplace was built mobile-first, and it allows publishers to manage their mobile direct guaranteed, performance, and programmatic campaigns in one place.

We believe advertisers should have an easy way to create mobile campaigns, and publishers should have the tools they need to maximize revenue, all in a single platform. Over the coming months, we will share more details on our unified approach to mobile advertising and how we’re continuing to simplify the process for our brand, agency and publisher partners.

For more information, contact programmatic@yahoo-inc.com.
 

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