Every month, two billion searches are conducted on Yahoo, and they’re a gold mine of consumer data for marketers. For example, July is National Ice Cream Month, and Yahoo Search experts dished out the kind of useful and often surprising insights buried in the data for this infographic. Here are a few bites:
For more details, check the full infographic below. And for more examples of the kinds of marketing insights in our massive store of search data, check out the Yahoo Search Tumblr. From fashion to food trucks, it’s an up-to-date source of what’s buzzing loudest on Yahoo Search. Meantime, there's still a few days left to celebrate National Ice Cream Month with a sundae or three.