Scooping Up the Secrets of Ice Cream Searchers

Jul 28, 2014

In honor of National Ice Cream Month, our search experts share some tasty stats that show what matters the most to sweet-toothed consumers.

Every month, two billion searches are conducted on Yahoo, and they’re a gold mine of consumer data for marketers. For example, July is National Ice Cream Month, and Yahoo Search experts dished out the kind of useful and often surprising insights buried in the data for this infographic. Here are a few bites:

  • 56% of ice-cream-related searches were made by women
  • New York is the nation’s #1 ice-cream-loving city; Grand Rapids, MI, is #10
  • The six most searched-on ice cream flavors included chocolate, strawberry, and wine

For more details, check the full infographic below. And for more examples of the kinds of marketing insights in our massive store of search data, check out the Yahoo Search Tumblr. From fashion to food trucks, it’s an up-to-date source of what’s buzzing loudest on Yahoo Search. Meantime, there's still a few days left to celebrate National Ice Cream Month with a sundae or three.


  • Search
  • Audience Targeting