Publisher

Yahoo! allows online video publishers to quickly and easily create, distribute, manage and monetize engaging and highly scalable direct-to-consumer video networks. We offer an extensive array of online video publishing, syndication, advertising and community-building capabilities. The Yahoo! Video Publishing solution provides the tools and services publishers need to grow their audience and advertising inventory while maximizing value.

Yahoo!'s advanced and sophisticated players make it easy for publishers to create a dynamic, engaging experience for their audience by using our player templates. Or they can create their own players using Yahoo!'s Player Toolkit, which enables publishers to quickly bring to market tailored video playback experiences. Through the seamless integration with the other components of the platform, publishers deploy and manage unique players across hundreds of affiliates, gain deep insights about video consumption, and deliver significant opportunities for monetization through advanced ad formats.

Yahoo!'s Video Advertising Platform dramatically increases inventory and revenue via an Integrated Ad Manager, new ad formats, an intelligent and dynamic video ad insertion engine, and sophisticated video ad inventory management tools.

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