Video Solutions Home: Advertiser
Yahoo! video advertising delivers:
Massive Reach
Yahoo! offers tremendous reach in key audience demographics. Yahoo! reaches 76% of the US online population every month, including 40 million adults reached with Yahoo! Video.1
Industry-Leading Targeting
Yahoo! offers an unmatched variety of ways to reach your key audiences, allowing you to create an efficient, "no waste" media buy. Yahoo! is the only video publisher with audience-based behavioral targeting and industry-leading geographic, demographic and day-part targeting. Click here to learn more about Yahoo! targeting solutions.
Engaging Content
Yahoo! is premium content. Yahoo! sites provide a deeply engaging experience for key audiences and a powerful context for your ad message. 1 in every 7 minutes spent online in the U.S. is spent on Yahoo!2 What's more, our advanced video ad formats are designed to enable users to truly interact and engage with your message.
Better Performance
Yahoo! Video Ads out-perform traditional video ads with companion banners. Our user survey results show a positive ad experience and significant lift in click-through rates and engagement.3 Click here to learn more about how our new, IAB standard ad formats deliver fresh ways for you to deepen customer engagement.
1. U.S. comScore Media Metrix data, September and October 2008
2. U.S. comScore Media Metrix data, October 2008
3. Yahoo! Advanced Video Ads Pilot Test Results, January 2008
