JWT New York is one of the biggest agencies on Madison Avenue. Yahoo! is helping them reinvent the model of advertising—and build profitable one-on-one relationships with consumers.

As Chief Creative Officer, Co-President of JWT New York, Ty Montague is a born storyteller. He uses those skills to keep consumers completely engaged in a brand. The story so far? In 2004, Ty reeled in a Grand Clio for his groundbreaking interactive piece for Sega, “Beta 7”—and has received about every other major accolade in the industry. Advertising Age named him one of the Top 10 Creative Directors in America. Now, with Yahoo!’s help, Ty is shaking up Madison Avenue, and telling his stories to half a billion people worldwide—in entirely new ways.

The end? Not likely. Through innovative social networking products like Yahoo! Video, Yahoo! Messenger IMVironments, Yahoo! 360°, Yahoo! Answers and more, Ty has endless ways to tell his story to the next generation.