Creative Confrence X: New York

October 19, 2005
Dodger Stages, New York City

Online creative is no longer playing catch up, it’s leading the way. That’s because agencies and clients are realizing and challenging this medium’s potential more and more everyday. Boundaries are being pushed and new expectations are being set.

We saw great proof of this at Yahoo!’s Creative Conference X in New York.

Our celebration of creativity kicked off with an insightful keynote address from Andrew Robertson, CEO of BBDO Worldwide. Then four of this year’s top creative cases were presented by the people who actually did the work. They presented their campaign’s on- and offline work, then discussed the challenges, realizations and triumphs they encountered. A panel of industry luminaries provided feedback, but the final say as to who was the best of the best was determined by our audience.

The audience awarded the Yahoo! Big Idea Chair to Cole & Weber and Red Cell for their groundbreaking work on Rainier Beer. Congratulations to the winners and all of the other presenters for your leadership in a wonderful industry.