Advertising Tools
Advertising Specs
Ad specs and placement guidelines for Yahoo! U.S. and global ad formats
Upcoming Events
A calendar of Yahoo! hosted, Yahoo! sponsored, and industry events
Insights
Research and case studies with insights to help you maximize your marketing impact
Display Advertising
Yahoo!'s home page is the most visited website in the U.S. and a "starting point" for many consumers. Put your message front and center with our innovative ad formats and highly visible placement options.
Rich Media
Enjoy rich media solutions integrated with targeting and promotion services and robust engagement reporting.
Smart Ads
Go beyond campaign optimization and targeting with our industry-leading dynamic ads that help you drive awareness and meaningful engagement at scale.
Video Advertising
Achieve the reach, targeting, engagement and performance you need through in-player and in-banner video advertising, and original video content sponsorships.
Advertising Analytics
Get the critical insights you need with robust tracking and analytics tools that help you measure the success of your advertising campaigns.
Search Marketing
With just one buy, Yahoo!'s Sponsored Search can list your site in search results on the Web's leading search sites, driving interested prospects to your site. Plus we reach more than 80% of active Internet users, which means you maximize your ROI.
Sponsored Search
Put your business in front of potential customers at the precise moment they're searching for what you sell.
Content Match
Drive additional targeted leads to your web site by displaying ads on web sites of quality online publishers. Content Match complements your Sponsored Search campaign by displaying your ads alongside related articles, reviews and more.
Search Submit
Submit your web pages and content to Yahoo! to see your business appear in algorithmic (non-sponsored) search results.
Mobile Advertising
Yahoo! offers a rich, comprehensive set of mobile ad products designed to empower advertisers to tap into the rapidly growing, lucrative audience of mobile consumers.
Mobile Sponsored Search
Generate leads using sponsored search links that appear within mobile search results in Yahoo! oneSearch™, the richest search experience available on the mobile internet today.
Mobile Display Advertising
Eye-catching display ads can be targeted using the same wide array of options as traditional web banners - plus features specific to mobile location and carrier targeting.
Mobile Ad Tools
Select the mobile call-to-action that works best for your business: click to a promotional site, enable user to find or call a store, offer a coupon, send an SMS message, and more.
Mobile Rich Media
Expand your display advertising into a full screen, interactive experience or choose a 5-10 second post-roll ad that appears when users log out.
Promotions Services
Whether you're looking for unique ways to target your audience, buzzworthy promotions, high-powered tools or deep consumer insights, we have everything your business needs to move forward.
Promotions Services
Yahoo! offers a suite of data-driven brand engagement and promotions solutions designed to effectively drive consumer interaction while providing insights on your most valuable customers.
Targeting Solutions
Yahoo!'s Targeting Solutions are designed to meet your brand and performance marketing objectives through our industry-leading ability to deliver reach, engagement and performance.
Geographical
Reach consumers within the broad — or narrow — geographic region of your choice.
Demographical
Reach consumers identified by their demographic characteristics, such as age and gender.
Behavioral
Target consumers with expressed interest in a category or specific product.
Retargeting
Reach consumers not once, but many times, sequentially throughout the branding cycle.
Consumer Direct
Reach your most valuable customers online and drive them to retail stores.
Technology Solutions
Yahoo! is facilitating the evolution of digital advertising — unifying the market on an open platform, powered by innovation, and creating solutions that make doing business easier and more profitable.
APT from Yahoo!
APT from Yahoo! is a second-generation Exchange platform for both guaranteed and non-guaranteed advertising.
Right Media Exchange
The Right Media Exchange is the first, largest Exchange marketplace for digital advertising.