Make your targeting work for you with Yahoo! Smart Ads. These industry-leading dynamic ads go beyond campaign optimization and targeting to help you drive awareness and meaningful engagement at scale. Smart Ads deliver highly relevant content to consumers with far-reaching consumer insights. Additionally, low launch and maintenance costs help you get to market fast.

With Smart Ads, Yahoo! provides advanced targeting capabilities to identify in-market consumers and individual interests. Yahoo!'s Smart Ad technology provides real-time personalization of offers that match the right offer to the right customer at the right time. Smart Ads deliver automated optimization without being limited to available creative executions, accelerated testing of ad variables through dynamic ad generation, and maximized impact of every impression, with measurable ROI.

Features & Benefits:

Real-Time Delivery of "Right Time, Right Product" Offer

• Delivers right message to distinct user groups based on targeting such as behavior, demo, geo, lifestyle and more
• Greater ad and landing page relevance
• Demonstrated lift in response and engagement

Measurable, High Performance Brand Advertising

• Stronger ROI over traditional banner campaigns
• Increases engagement rates and post-click activity
• Advanced reporting offers unique insight into niche consumer segments

Easy, Scalable Campaign Management

• Lower creative production costs
• Single I/O for national and regional campaigns
• Access to real-time inventory
• DMA-level reporting capabilities
• 3rd party tracking

Contact Yahoo! Sales today to learn how you can drive awareness and engagement at scale with Smart Ads.