Sponsored Search

What's included

Everything you need to see great results from your advertising.


For more details on each feature, and to view visual examples and demos, click the tabs below.
See what Yahoo! advertisers are saying about Yahoo! Search Marketing...

  • "The geo-targeting feature was exactly what we had been waiting for; it lets us target our specific markets."—Veronica Muth, Search Marketing Manager, Telogis
  • "The new features provide us more granularity and analytics; the new platform delivers big in this area. It also  makes for much more effective use of the time we spend managing our campaigns."—Bruce Telkamp, Senior Vice President of Marketing, eHealthInsurance
  • "I've been using Yahoo! ever since I put my business online, and Yahoo! Search Marketing drives most of my rentals."—Stewart Hines, Owner, Hilton Head and Myrtle Beach Home Rentals
1 $75 Sponsored Search credit offer open to new U.S. Sponsored Search advertisers only. A new U.S. advertiser is one who has not had an active Sponsored Search account within the last 13 months. Each account requires a nonrefundable $30 initial deposit. Offer only available to advertisers signing up for self serve. Advertisers signing up for self serve will receive a $75 credit into their account. Please allow at least 48 hours for $75 credit to be applied to your account. Initial credits are nonrefundable and will be applied to click charges. Limit one offer and one use per new advertiser account. Sellers of certain legally restricted products may require third-party certification at extra cost. Ads are subject to Yahoo! Search Marketing's Sponsored Search Listing Guidelines and may be displayed throughout Yahoo! Search Marketing's distribution network. Advertisers are responsible for ensuring that their ads comply with all applicable laws and regulations. Offer may not be combined with any other offers or discounts, separated, redeemed for cash, or transferred. Other terms and conditions may apply; see Advertiser Terms and Conditions when you sign up. Offer expires July 31, 2012 at 11:59 PT.