Sponsored Search

How does it work?

Ads for your business appear in search results on Yahoo! and other popular web sites.

View demo

Step 1  You create an ad to appear in search results. Search ad
  • You choose keywords related to the products or services your business sells.
  • You write a text ad to promote your business in search results.
  • You decide the maximum amount you want to pay each time your ad is clicked.

Step two  Interested customers search for what you sell. Search box
  • When a searcher types one of your keywords into a Yahoo! search box, your ad appears.
  • Your maximum cost-per-click (bid) and ad quality determine where your ad is displayed in search results.

Step three  When customers click your ad, they go to your web site.  Ad on page
  • You pay only when your ad is clicked in search results—not every time it is displayed.
  • The amount you pay is based on the maximum cost-per-click you specified.