http://advertising.yahoo.com/rss/blogs/advertising/ Yahoo! Advertising Blog RSS en-US Copyright (c) 2013 Yahoo! Inc. All rights reserved Thu, 23 May 2013 19:06:48 -0400 5 http://advertising.yahoo.com/rss/blogs/advertising/ http://l.yimg.com/a/i/brand/purplelogo/base/us.gif Smartphone and tablet users have unique preferences, and savvy mobile marketers can use them to create better campaigns All mobile devices are not created equal, and we’re not just talking about screen size. A new report by Forrester Research shares insights into the different habits and preferences of tablet and smartphone users. Marketers can use [...]http://advertising.yahoo.com/blogs/advertising/mobile-matters-differences-between-tablet-smartphone-users-230648141.htmlThu, 23 May 2013 19:06:48 -0400blogs/advertising/mobile-matters-differences-between-tablet-smartphone-users-230648141Eight digital media rising stars from the U.S., Latin America, and Europe will soon be on their way to Cannes! This year’s Yahoo! Young Media Stars competition was bigger and better than ever, with more winners from more countries. Our all-star team of judges from the IAB, Yahoo!, and six leading media agencies have made [...]http://advertising.yahoo.com/blogs/advertising/announcing-winners-2013-yahoo-young-media-stars-competition-154415378.htmlWed, 22 May 2013 11:44:15 -0400blogs/advertising/announcing-winners-2013-yahoo-young-media-stars-competition-154415378Bing Ads’ Traffic Quality Center shares security insights, best practices, and more All clicks are not created equal, which is why we have top-notch security teams and automated measures that work 24x7 to detect and prevent fraudulent click activity on the Yahoo! Bing Network. You can add another layer of security by learning what you [...]http://advertising.yahoo.com/blogs/advertising/website-helps-protect-search-account-suspicious-activity-013137764.htmlTue, 21 May 2013 21:31:37 -0400blogs/advertising/website-helps-protect-search-account-suspicious-activity-013137764Our plans to acquire Tumblr made big news yesterday, so we polled some executives from leading agencies to get their thoughts. Sankar Patel, VP, Digital Director, Carat USA The implications of the union between Yahoo! and Tumblr are huge. Many social startups like Tumblr have been slow to roll out effective marketing products, with Pinterest [...]http://advertising.yahoo.com/blogs/advertising/advertising-execs-react-union-tumblr-yahoo-231800799.htmlTue, 21 May 2013 19:18:00 -0400blogs/advertising/advertising-execs-react-union-tumblr-yahoo-231800799Major moves will grow our audience, deepen consumer engagement, and create options for advertisers In case you missed it, Monday was a big news day for Yahoo!. In the morning, we announced an agreement to acquire Tumblr, one of the world’s fastest-growing media networks. In the afternoon, we announced major updates to Flickr, the world’s [...]http://advertising.yahoo.com/blogs/advertising/monday-big-news-stories-acquire-tumblr-redesign-flickr-170506687.htmlTue, 21 May 2013 13:05:06 -0400blogs/advertising/monday-big-news-stories-acquire-tumblr-redesign-flickr-170506687Your competitors are growing by double digits. Here’s why you can outpace them. It’s good to have a goal, and this week’s infographic lays out a big one for online businesses: Grow revenue by at least 15% this year, or risk losing market share. It also shares insights from ecommerce studies and forecasts that show [...]http://advertising.yahoo.com/blogs/advertising/infographic-5-reasons-why-achieve-15-online-revenue-193357933.htmlMon, 20 May 2013 15:33:57 -0400blogs/advertising/infographic-5-reasons-why-achieve-15-online-revenue-19335793351% of mobile users play games on their devices; digital video ad spend to double in next four years; advertisers and agencies will increase budgets for audience-targeting solutions In the world of digital advertising, if you turn away for a second, you might miss the next big thing. To help you keep you up to [...]http://advertising.yahoo.com/blogs/advertising/yahoo-ad-news-roundup-stories-may-missed-week-234700944.htmlFri, 17 May 2013 19:47:00 -0400blogs/advertising/yahoo-ad-news-roundup-stories-may-missed-week-234700944Bold ad offers wealth of features including videos, galleries, social sharing, and a Jazz Age avatar creator to draw viewers into the film The latest film version of F. Scott Fitzgerald’s 1925 novel “The Great Gatsby” is a lavish production that’s typical of director Baz Luhrmann’s style ("Romeo + Juliet" and "Moulin Rouge!"). Everything Luhrmann [...]http://advertising.yahoo.com/blogs/advertising/ad-week-warner-brothers-flashy-ad-yahoo-com-201200094.htmlFri, 17 May 2013 16:12:00 -0400blogs/advertising/ad-week-warner-brothers-flashy-ad-yahoo-com-201200094Stop straining to come up with new ad ideas. Just choose from this list of six. Advertising creatives spend all their time trying to come up with ideas that have never been done before, but some ad experts think there may be a limited supply. For example, a recent Ad Week panel explored the theory [...]http://advertising.yahoo.com/blogs/advertising/ad-land-cartoon-six-kinds-advertising-174835975.htmlFri, 17 May 2013 13:48:35 -0400blogs/advertising/ad-land-cartoon-six-kinds-advertising-17483597586% of U.S. consumers plan to travel this summer. Here’s a look at their habits and preferences. Warm weather is finally here, and consumers are already starting to book their summer trips. Savvy marketers are fine-tuning their summer display, mobile, and search travel campaigns now, and with good reason. Buoyed by a rising economy, spending [...]http://advertising.yahoo.com/blogs/advertising/travel-marketing-campaigns-shape-big-summer-season-010505324.htmlThu, 16 May 2013 21:05:05 -0400blogs/advertising/travel-marketing-campaigns-shape-big-summer-season-010505324Submit and vote for SEM questions to be answered at our wide-open webinar on June 25 On June 25, we’re presenting the “Ask Me Anything” search webinar, which puts the audience in charge of what will be discussed. That’s right, there are no prepackaged scripts or PowerPoint presentations. All content in the webinar will be [...]http://advertising.yahoo.com/blogs/advertising/webinar-ask-anything-want-yahoo-bing-search-network-220628092.htmlThu, 16 May 2013 18:06:28 -0400blogs/advertising/webinar-ask-anything-want-yahoo-bing-search-network-220628092Ad execs talk about how cutting-edge fashion brands are tailoring technology to fit their marketing plans in exciting new ways Editor's Note: Once again, we gather some ad agency friends around the virtual water cooler to get their answers to a burning industry question. This time we asked them, “What can brands and advertisers learn [...]http://advertising.yahoo.com/blogs/advertising/water-cooler-talk-advertisers-learn-fashion-marketing-190652098.htmlThu, 16 May 2013 15:06:52 -0400blogs/advertising/water-cooler-talk-advertisers-learn-fashion-marketing-190652098Study forecasts $39 billion in mcommerce sales this year, with 65% coming via tablets Retail ecommerce spending in the U.S. is setting a blistering pace this year, exceeding $50 billion in Q1 for only the second quarter on record. That’s a 13% increase year over year. Mobile commerce is a big driver of this strong [...]http://advertising.yahoo.com/blogs/advertising/mobile-matters-tablets-pave-way-mobile-growth-online-222146092.htmlWed, 15 May 2013 18:21:46 -0400blogs/advertising/mobile-matters-tablets-pave-way-mobile-growth-online-222146092First stop is May 23 in NYC, where 133 companies will open their doors, including dozens in online advertising If you want to get up close with innovative companies, including many in digital advertising, OpenCo events are a great way to do it. There are four events this year, starting in New York on May [...]http://advertising.yahoo.com/blogs/advertising/insider-view-innovative-companies-openco-events-164155527.htmlWed, 15 May 2013 12:41:55 -0400blogs/advertising/insider-view-innovative-companies-openco-events-164155527It’s all about delivering the right message to the right person at the right time, says company president Roger Barnette Editor’s Note: From time to time, we run stories by members of the Yahoo!-Bing Preferred Partner Program. The program is made up of five partner companies that deliver superior SEM technology and services to help [...]http://advertising.yahoo.com/blogs/advertising/ignitionone-drives-integrated-marketing-across-search-display-social-194457487.htmlTue, 14 May 2013 15:44:57 -0400blogs/advertising/ignitionone-drives-integrated-marketing-across-search-display-social-19445748780% of Father’s Day shoppers will buy the week before the June 16 holiday, so there’s still time for marketers to reach them Mother’s Day is fresh in our minds, but now’s the time for marketers to focus on Father’s Day. With 67.8 million dads in the United States, the June 16 holiday means big [...]http://advertising.yahoo.com/blogs/advertising/infographic-habits-father-day-shoppers-000222991.htmlMon, 13 May 2013 20:02:22 -0400blogs/advertising/infographic-habits-father-day-shoppers-000222991Fast-paced highlight reel shares the best of recent ads that have run on Yahoo! The packed house of 1,200 people at our Yahoo! NewFront last week included many major advertisers and agencies, so it was the perfect time to roll a highlight reel of the best recent ads run on Yahoo! properties. The video is [...]http://advertising.yahoo.com/blogs/advertising/video-creative-ad-executions-grab-attention-drive-results-203308092.htmlFri, 10 May 2013 16:33:08 -0400blogs/advertising/video-creative-ad-executions-grab-attention-drive-results-203308092The ad is epic too, featuring games, social media, and a dual custom expandable screening room The movie won’t be released until May 24, but 20th Century Fox pulled out all the stops to promote its animated feature “Epic” with an engaging multimedia ad on omg! from Yahoo! that immerses viewers in content and activities [...]http://advertising.yahoo.com/blogs/advertising/ad-week-20th-century-fox-unveils-upcoming-movie-182654045.htmlFri, 10 May 2013 14:26:54 -0400blogs/advertising/ad-week-20th-century-fox-unveils-upcoming-movie-182654045These presentation tips can mean the difference between a client’s thumbs up or down Good work always carries the day, right? Not so fast, Mr. or Ms. Idealist. In these competitive times, you can’t leave anything to chance. You have to sell the sizzle and the steak. The bubbles and the champagne. The pucker and [...]http://advertising.yahoo.com/blogs/advertising/ad-land-cartoon-show-164107061.htmlFri, 10 May 2013 12:41:07 -0400blogs/advertising/ad-land-cartoon-show-164107061Sample our top-rated shows in news, lifestyle, sports, finance, comedy, and entertainment “Nobody does content like Yahoo! does content,” said Yahoo! CEO Marissa Mayer at last week’s Digital Content NewFronts in New York. To make the point, we announced six new shows, new and expanded partnerships with other major content producers, and showed highlight videos [...]http://advertising.yahoo.com/blogs/advertising/videos-feast-eyes-smorgasbord-yahoo-original-programming-225011877.htmlThu, 09 May 2013 18:50:11 -0400blogs/advertising/videos-feast-eyes-smorgasbord-yahoo-original-programming-225011877