Yahoo! Advertising Blog RSS

Advertising Stats of the Week: ePharma Summit Edition

2012-02-09T01:05:15Z

More than just fun facts from the premier digital pharma conference This week Yahoo! went to the ePharma Summit in New York City, where we presented our data and others presented theirs. (Health products and services-related advertisers should check out the ePharma Summit blog post.) Much was learned by all. One particularly stats-heavy session occurred [...]

How to Use Audience Targeting to Meet Your Brand Objectives, Part 1

2012-02-08T23:42:45Z

Starting in the upper section of the purchase funnel, Yahoo! can help you drive awareness with the right audiences

Infographic: What Women Want from Online Health

2012-02-08T00:41:24Z

What ePharma Summit-goers and online health providers need to hear Any good doctor knows that the first step to curing the ill is listening to the patient. And if you're participating in the ePharma Summit---happening this week in New York City---or if you're providing any kind of health information online, you'll want to listen to [...]

3 Tips for Reaching Financial Services Consumers

2012-02-07T17:42:10Z

Yahoo! "Yodelers" study offers insight into improving communications with consumers It should not come as a shock, given recent history, that many American consumers have lost faith in their financial institutions. To help those financial institutions restore some of that faith, Yahoo! recently asked a group of more than 3,500 Yahoo! Yodelers how financial institutions [...]

New Ad Land Cartoon: Old Media Hoarders

2012-02-04T17:40:49Z

In the world of new media, old media meets nostalgia Are you the hoarding type? It's a very popular malady on cable TV these days. Anyone who has been around the world of new media long enough probably has a collection of varied---and now useless---technologies that, at the time, seemed just the thing. Ad Land [...]

Reminder: 50 Cent Concert on Yahoo!, Live from Indianapolis

2012-02-04T00:26:34Z

Don't miss the free show on omg!, live from the Bud Light Hotel on Saturday night

How to Optimize Your adCenter Campaigns for Maximum Results

2012-02-03T22:43:16Z

New article by Yahoo!'s Rob Wilk provides detailed tips for getting more clicks on your ads

The Five Best Things in Social Media

2012-02-03T20:08:04Z

This week: Facebook IPO, Super Bowl hashtags, Pinterest drives traffic, content that gets shared, and social ROI 1. Best IPO: Facebook The day the tech world's been waiting for with bated breath finally arrived on Wednesday: Facebook's big IPO filing. In it, Facebook reported 845 million active users and total ad revenue in 2011 of [...]

Ad of the Week: Gatorade on Yahoo! Sports

2012-02-03T19:27:13Z

Quench your thirst for rich media with Gatorade's muscular custom pushdown video and wallpaper on the Sports front page To promote its G series of energy drinks, Gatorade kicked off its Win from Within campaign in G-force style with a rich media custom (sporting) event front and center on Yahoo! Sports. This ad is a [...]

Reporting Across Screens Now Available on Yahoo! Web Analytics

2012-02-03T18:12:40Z

Track your traffic on mobile, tablet, TV and desktop—all in one place We've often said that we live in a multi-screen, multi-tasking world, and now we're putting our data where our mouth is, so to speak. Yesterday, Yahoo! Web Analytics announced version of its useful tracking tool, adding more advanced reporting on multiple devices. Why? [...]

Publisher News: Mobile Ads Blitz 2012 Super Bowl

2012-02-02T23:26:56Z

Also: Record spending projected for Valentine's Day; tablet owners love reading magazines; 5 keys to capture the right campaign data; and real-time bidding for big-time publishers Mobile Ads Blitz the 2012 Super Bowl: More than 60% of smartphone and tablet owners text, tweet or otherwise multi-task while watching TV, so Super Bowl marketers are tackling [...]

Yahoo! Has the Prescription for Pharma Marketing Success

2012-02-02T20:07:30Z

Visit us as the 11th Annual ePharma Summit Next week will mark the 11th year of the annual Institute for International Research's ePharma Summit in New York City. Attended by more than 140 pharmaceutical and Internet companies, the ePharma Summit is the premier U.S. conference where high tech pharma meets high-touch digital media. And this [...]

adCenter Matches AdWords’ Character Limit, Launches Integrated Budget Gadget, and Improves Mobile Targeting

2012-02-02T19:25:17Z

A trio of updates that can help you advertise in search results bigger, stronger and faster

Advertising Stats of the Week: Super Bowl Edition (Mostly)

2012-02-01T22:29:42Z

#1 Super Bowl ad; how to spend $4 million in 30 seconds; how much you'll pay in 2024, and more #1: The top Super Bowl spot of all time? Yeah, you guessed it: Apple's now legendary "1984" commercial, the ad the kicked off the Super Bowl ad craze in the first place. This according to [...]

Webinar: Better Search Performance with Rich Ads in Search

2012-01-31T18:36:29Z

This free, how-to session can help you bring your search marketing to life Want to enhance the performance of your search ads? Look no further than Rich Ads in Search. Rich Ads in Search offers dynamic media for your search … Continue reading →

50 Cent Concert and Bud Light Hotel Super Bowl Events on Yahoo!

2012-01-31T18:35:34Z

Anheuser-Busch taps into the huge scale of Yahoo! football, music and celebrity fans with sponsorship of live show Continue reading →

Entertainment Junkies Flock to Online Award Show Coverage

2012-01-30T18:40:29Z

2012 Golden Globes kick off awards season with record engagement numbers for Yahoo! Seth Rogan made spectacularly rude jokes, Sharon Osborne wore a gown apparently made from living room drapes, and wise-guy host Ricky Gervais escaped unpunched by the stars … Continue reading →

Ad of the Year – Mobile: Paranormal Activity 3

2012-01-28T02:28:49Z

Paramount Pictures spooked phones everywhere with paranormal ad scary enough to be Yahoo!'s Ad of the Year for the mobile medium Paramount Pictures gave mobile users a fright with a clever—and cleverly scary—ad for "Paranormal Activity 3." Taking full advantage … Continue reading →

Sundance: Morgan Spurlock on Creativity and Brands

2012-01-28T02:01:04Z

Plus: How brands are embracing creativity, Short Film Program winners, best brand impressions, and more Brands embrace creatives: "If you have a great project, you'll be able to get brand support for that," says snappy-looking documentary filmmaker, humorist and TV … Continue reading →

The Five Best Things in Social Media

2012-01-28T00:51:00Z

This week: Twitter blocks tweets, only 1% engage on Facebook, the top social media influencers, social e-commerce and viral content Continue reading →