Yahoo! Advertising Blog RSS

Reminder: 50 Cent Concert on Yahoo!, Live from Indianapolis

2012-02-04T00:26:34Z

Don't miss the free show on omg!, live from the Bud Light Hotel on Saturday night Continue reading →

How to Optimize Your adCenter Campaigns for Maximum Results

2012-02-03T22:43:16Z

New article by Yahoo!'s Rob Wilk provides detailed tips for getting more clicks on your ads Continue reading →

The Five Best Things in Social Media

2012-02-03T20:08:04Z

This week: Facebook IPO, Super Bowl hashtags, Pinterest drives traffic, content that gets shared, and social ROI 1. Best IPO: Facebook The day the tech world's been waiting for with bated breath finally arrived on Wednesday: Facebook's big IPO filing. … Continue reading →

Ad of the Week: Gatorade on Yahoo! Sports

2012-02-03T19:27:13Z

Quench your thirst for rich media with Gatorade's muscular custom pushdown video and wallpaper on the Sports front page To promote its G series of energy drinks, Gatorade kicked off its Win from Within campaign in G-force style with a … Continue reading →

Reporting Across Screens Now Available on Yahoo! Web Analytics

2012-02-03T18:12:40Z

Track your traffic on mobile, tablet, TV and desktop—all in one place We've often said that we live in a multi-screen, multi-tasking world, and now we're putting our data where our mouth is, so to speak. Yesterday, Yahoo! Web Analytics … Continue reading →

Publisher News: Mobile Ads Blitz 2012 Super Bowl

2012-02-02T23:26:56Z

Also: Record spending projected for Valentine's Day; tablet owners love reading magazines; 5 keys to capture the right campaign data; and real-time bidding for big-time publishers Mobile Ads Blitz the 2012 Super Bowl: More than 60% of smartphone and tablet … Continue reading →

Yahoo! Has the Prescription for Pharma Marketing Success

2012-02-02T20:07:30Z

Visit us as the 11th Annual ePharma Summit Next week will mark the 11th year of the annual Institute for International Research's ePharma Summit in New York City. Attended by more than 140 pharmaceutical and Internet companies, the ePharma Summit … Continue reading →

adCenter Matches AdWords’ Character Limit, Launches Integrated Budget Gadget, and Improves Mobile Targeting

2012-02-02T19:25:17Z

A trio of updates that can help you advertise in search results bigger, stronger and faster Continue reading →

Advertising Stats of the Week: Super Bowl Edition (Mostly)

2012-02-01T22:29:42Z

#1 Super Bowl ad; how to spend $4 million in 30 seconds; how much you'll pay in 2024, and more #1: The top Super Bowl spot of all time? Yeah, you guessed it: Apple's now legendary "1984" commercial, the ad … Continue reading →

Webinar: Better Search Performance with Rich Ads in Search

2012-01-31T18:36:29Z

This free, how-to session can help you bring your search marketing to life Want to enhance the performance of your search ads? Look no further than Rich Ads in Search. Rich Ads in Search offers dynamic media for your search … Continue reading →

50 Cent Concert and Bud Light Hotel Super Bowl Events on Yahoo!

2012-01-31T18:35:34Z

Anheuser-Busch taps into the huge scale of Yahoo! football, music and celebrity fans with sponsorship of live show Continue reading →

Entertainment Junkies Flock to Online Award Show Coverage

2012-01-30T18:40:29Z

2012 Golden Globes kick off awards season with record engagement numbers for Yahoo! Seth Rogan made spectacularly rude jokes, Sharon Osborne wore a gown apparently made from living room drapes, and wise-guy host Ricky Gervais escaped unpunched by the stars … Continue reading →

Ad of the Year – Mobile: Paranormal Activity 3

2012-01-28T02:28:49Z

Paramount Pictures spooked phones everywhere with paranormal ad scary enough to be Yahoo!'s Ad of the Year for the mobile medium Paramount Pictures gave mobile users a fright with a clever—and cleverly scary—ad for "Paranormal Activity 3." Taking full advantage … Continue reading →

Sundance: Morgan Spurlock on Creativity and Brands

2012-01-28T02:01:04Z

Plus: How brands are embracing creativity, Short Film Program winners, best brand impressions, and more Brands embrace creatives: "If you have a great project, you'll be able to get brand support for that," says snappy-looking documentary filmmaker, humorist and TV … Continue reading →

The Five Best Things in Social Media

2012-01-28T00:51:00Z

This week: Twitter blocks tweets, only 1% engage on Facebook, the top social media influencers, social e-commerce and viral content Continue reading →

Ad of the Week: Bertolli’s Sundance Sponsorship on Yahoo! Screen, Movies and omg!

2012-01-27T21:03:14Z

Love movies? Yahoo! and Bertolli have your Sundance Film Festival ticket Yahoo! is a Leadership Sponsor of the 2012 Sundance Film Festival (January 19-29). This gives Y! exclusive access to the nine short film finalists in the festival and allows … Continue reading →

Publisher News: 3 Trends that Will Shape Online Video in 2012

2012-01-27T20:47:42Z

Plus: "Xtreme" shoppers compete for online bargains; one-size-fits-all mobile strategy doesn't cut it anymore; TV and online video ads play well together, and more 3 trends that will shape online video in 2012: Like those kids on MTV's Teen Moms, … Continue reading →

Sundance: Brands Take to the Slopes

2012-01-26T23:25:37Z

Timberland, Notrol, MacDonald's, Ford and… Yahoo! all vie for the spotlight Brand advice from the masters: How are brand reaching audiences by engaging at Sundance? In this Yahoo! Events blog post, our redoubtable correspondent interviews three branding masters of the … Continue reading →

Show Off Your SEM Skills: Get Certified!

2012-01-26T21:28:00Z

Become an adCenter Accredited Professional—free for a limited time Continue reading →

Sundance: Great Storytelling, Vast Scale

2012-01-26T18:22:47Z

Young filmmakers on what it takes to make in it a digital world Yahoo! reaches 9 out of 10 Internet users in the U.S.: That's not just a fun fact, says Mickie Rosen, SVP Yahoo! Media Network, it's a way … Continue reading →