Presented by The Kern Organization & the American Marketing Association—April 24, 2007

We will show you how to apply dozens of proven techniques to the management of high-volume B2C customer acquisition and B2B lead generation campaigns.

Presented by Knowledge Networks & the American Marketing Association—April 19, 2007

Discover how designing a segmentation study that focuses on end goal needs—coupled with best scientific practices—can help you achieve solid ROI.

Presented by AccuData Integrated Marketing & the American Marketing Association—April 17, 2007

This power-packed hour will address every aspect of data management from data purchasing, to data analysis and modeling, to database management and lead generation.

Presented by: iPerceptions & the American Marketing Association—April 12, 2007

We illustrate how by using a perceptual framework to evaluate key elements of the visitor experience as well as predictive algorithms and modeling we can identify those attributes that drive satisfaction.

Presented by GOT Corporation, Services, Vanguard Direct, and the American Marketing Association—April 10, 2007

Explore with us how companies from technology vendors to retailers to fitness service providers use Email Marketing 2.0 to fulfill their Direct Marketing needs – exhibiting gains in long-term retention and revenue.

Presented by Unica, Forrester Research & the American Marketing Association—April 5, 2007

We focus on how marketers can overcome Web 2.0 challenges, combine new consumer engagement channels into their overall marketing mix, and leverage web analytics information to enhance their enterprise marketing management and improve their ROI.

Presented by Hurwitz and Associates, Clarabridge & the American Marketing Association—April 3, 2007

We explore the growth and potential impact of the text mining field, which turns text into insight and then relate a methodology for organizations who want to enhance their Voice of the Customer operations.

Presented by American Marketing Association,—April 25 , 2007

Wally Balden, Director of Internet Research, Maritz Research
Sponsored by Maritz Research

Presented by American Marketing Association,—April 11, 2007

Leigh Segall, Vice President of Sales Enablement Consulting, The SAVO Group
Sponsored by The SAVO Group

Presented by American Marketing Association,—April 4, 2007

Thor Johnson, SVP Marketing, Eloqua
Sponsored by Eloqua

Presented by American Marketing Association,—March 28, 2007

John Neeson, Co-Founder, SiriusDecisions
Sponsored by SiriusDecisions

Presented by American Marketing Association,—March 21, 2007

Ben Kiker, Chief Marketing Officer, Interwoven
Sponsored by Interwoven

Presented by American Marketing Association,—March 14, 2007

Gary Adams, SAP
Sponsored by SAP

Presented by Yahoo!—February 2007

Yahoo! executives share unique insights on the next generation of social media, mobile, targeting, and how to maximize ROI by combining search and display advertising.

Presented by Yahoo! and OMD—September 2006

How does technology affect everyday tasks, shopping, communication and entertainment? Where, and how, does advertising fit into the new mold of the global family?

Presented by Yahoo!, Conifer and OMD—April 2006

The Internet plays a pivotal role in decision making for many industries, but consumers ultimately buy in the medium that’s most comfortable for them at the moment. “The Long + Winding Road: The Route to the Cash Register” addressed how online advertising drives offline sales.

Presented by Yahoo!—September 2005

Around the world, the coming generation is the first to grow up with an array of interactive and wireless technology at their fingertips. And they’re eagerly applying these tools to life-stage-specific needs for self-expression, personalization and community. In the process, these 13-24 year olds have newly defined the roles and functions of traditional media, with some striking variations country by country.

This research aims to get beyond well-trod stats of device penetration and media time spent, to reveal the needs and aspirations of this new generation. For global marketers, our 11-country snapshot will not only define this new “species” of consumer, but show the best channels for reaching them, and having them engage with your brands.

Presented by Yahoo!—June 2005

The Internet has changed financial behavior. Consumers are embracing the Internet from an early age and are now more empowered to buy and manage their own finances. The Yahoo! Selling Money Summit provided a forum for marketers to realize the changes that we have seen over the past few years and explore current and future trends affecting the financial marketplace.

Presented by Yahoo!—April 2005

The road to broadband is strictly one-way. No one who has high-speed access ever goes back to dial-up. Seems obvious, doesn’t it? But the reasons are more complex and fascinating than you might think. The findings from the study commissioned by Yahoo! and Mediaedge:cia illustrate a profound and undeniable sociological change in consumer behavior. And just as there’s no going back to dial-up, there’s no going back from where this transformation is taking us. After all, It’s a Broadband Life.

Presented by Yahoo!—July 2003

It’s a brave new media world for today’s youth. On a typical day, a young person selects from 200+ cable television networks, 5,500 consumer magazine titles, 10,500 radio stations, 30 million+ websites, and 122,000 newly published books. This study was commissioned by Yahoo!, Carat, Harris Interactive, and Teenage Research Unlimited. It provides insight into more deep-rooted motivations and sheds light on how and why this generation makes the media choices they make.