Nestlé wanted to maintain the Butterfinger brand’s comedic heritage while bringing its appeal up-to-date, especially among the candy bar’s core customers. Rather than a traditional online advertising campaign, Nestlé engaged with Yahoo! to develop the Butterfinger Comedy Network on Yahoo! Video. This exclusive, Butterfinger-branded, audience-driven Yahoo! Video channel gathered thousands of comic videos from Yahoo! users as well as ... more 

Nestlé wanted to maintain the Butterfinger brand’s comedic heritage while bringing its appeal up-to-date, especially among the candy bar’s core customers. Rather than a traditional online advertising campaign, Nestlé engaged with Yahoo! to develop the Butterfinger Comedy Network on Yahoo! Video. This exclusive, Butterfinger-branded, audience-driven Yahoo! Video channel gathered thousands of comic videos from Yahoo! users as well as established online comedy mainstays: JibJab.com, Stupidvideos.com, The Onion, and FunnyorDie.com. See the ad. less