Nestlé wanted to maintain the Butterfinger brand’s comedic heritage
while bringing its appeal up-to-date, especially among the candy bar’s
core customers. Rather than a traditional online advertising campaign,
Nestlé engaged with Yahoo! to develop the Butterfinger Comedy Network on
Yahoo! Video. This exclusive, Butterfinger-branded, audience-driven
Yahoo! Video channel gathered thousands of comic videos from Yahoo!
users as well as ...
more Nestlé wanted to maintain the Butterfinger brand’s comedic heritage
while bringing its appeal up-to-date, especially among the candy bar’s
core customers. Rather than a traditional online advertising campaign,
Nestlé engaged with Yahoo! to develop the Butterfinger Comedy Network on
Yahoo! Video. This exclusive, Butterfinger-branded, audience-driven
Yahoo! Video channel gathered thousands of comic videos from Yahoo!
users as well as established online comedy mainstays: JibJab.com,
Stupidvideos.com, The Onion, and FunnyorDie.com.
See the ad.
less 
