Lexus worked with Yahoo! to run this custom, full-experience Flash ad on the Yahoo! Homepage. The ad activates upon a user click, taking over the body of the Homepage with exciting, eye-catching distortion intended to parallel a Lexus test drive. The final frame contains branding (a Yahoo! specification for Floating ads), a TV commercial, and link to more information. This ad is a great example of advertising harnessing the dynamic, full power of... more 

Lexus worked with Yahoo! to run this custom, full-experience Flash ad on the Yahoo! Homepage. The ad activates upon a user click, taking over the body of the Homepage with exciting, eye-catching distortion intended to parallel a Lexus test drive. The final frame contains branding (a Yahoo! specification for Floating ads), a TV commercial, and link to more information. This ad is a great example of advertising harnessing the dynamic, full power of Yahoo!’s creative canvas. See the ad in the context of the page. less