TurboTax created a full, user initiated experience on the Yahoo! Homepage to promote their product for tax season. The Floating ad runs automatically, using football helmets to draw the user into the interactive Flash ad to the right of the page, where they’re able to click and initiate a full page experience, including wallpaper.
See the ad in the context of the page.
TurboTax created a full, user initiated experience on the Yahoo! Homepage to promote their product for tax season. The Floating ad runs automatically, using football helmets to draw the user into the interactive Flash ad to the right of the page, where they’re able to click and initiate a full page experience, including wallpaper.
See the ad in the context of the page.
