When Red Bull wanted an ad that captured the sprinting energy of their Red Bull Energy Shot, they worked with Yahoo! to create an Expanding Interactive ad for the Yahoo! Homepage. The ad runs in the 300 x 250 ad space before user-initiated expansion. Once the ad is expanded, users can learn more about the Red Bull Energy Shot, read the benefits, and enter their zip code to find running, cycling, and hiking “shot spots” near them. That kind of ... more 

When Red Bull wanted an ad that captured the sprinting energy of their Red Bull Energy Shot, they worked with Yahoo! to create an Expanding Interactive ad for the Yahoo! Homepage. The ad runs in the 300 x 250 ad space before user-initiated expansion. Once the ad is expanded, users can learn more about the Red Bull Energy Shot, read the benefits, and enter their zip code to find running, cycling, and hiking “shot spots” near them. That kind of interactivity keeps the user engaged with the brand and makes the ad more effective. See the ad in the context of the page. less