To promote the DVD/Blu-Ray release of "Clash of the Titans," Warner Brothers created a floating ad to drive interest on the Yahoo! Homepage. Using the effect of lightning across the Today module, they effectively draw the user’s eye to their ad on the right, where the movie title explodes across the page. The full experience of this floating ad is seen the first time the user accesses the page, but subsequently runs as a polite ad.
See the ... more 

To promote the DVD/Blu-Ray release of "Clash of the Titans," Warner Brothers created a floating ad to drive interest on the Yahoo! Homepage. Using the effect of lightning across the Today module, they effectively draw the user’s eye to their ad on the right, where the movie title explodes across the page. The full experience of this floating ad is seen the first time the user accesses the page, but subsequently runs as a polite ad.
See the ad in the context of the page. less