To draw users into the exciting landscape of the Chevrolet Equinox, General Motors (GM) took advantage of one of Yahoo!'s newest, most engaging ad formats: the Yahoo! Login Page Takeover. The huge, near full-page creative canvas of this ad format enabled GM to depict the exterior of the car all around the user login area, allowing for huge visual impact. Users could click to take a 45-second tour, as well as visit the Chevrolet website to learn ... more 

To draw users into the exciting landscape of the Chevrolet Equinox, General Motors (GM) took advantage of one of Yahoo!'s newest, most engaging ad formats: the Yahoo! Login Page Takeover. The huge, near full-page creative canvas of this ad format enabled GM to depict the exterior of the car all around the user login area, allowing for huge visual impact. Users could click to take a 45-second tour, as well as visit the Chevrolet website to learn more about the car model. Boasting big, bold images and an interactive option, the Yahoo! Login Page gives the advertiser's message the unique opportunity to stand alone. See the ad in the context of the page. less