Yahoo!’s industry-leading Demographic Targeting solution allows advertisers to reach consumers identified by their demographic characteristics, such as age and gender. With the largest number of registered users and highest average frequency of visits, Yahoo! demographic targeting provides the broadest reach (millions of impressions) of any provider.

Unlike other demographic targeting services that try to guess age and gender based on consumer website visits, Yahoo! Demographic Targeting is powered by age and gender information provided by consumers themselves.

Yahoo! offers demographic targeting by gender (male/female) in the following age categories:
13-17
18-20
21-24
25-29
30-34
35-44
45-49
50-54
55-64
65+

Use Demographic Targeting When You:

• Want to target specific brand messages to key audiences to increase relevance
• Need to create mass engagement with key audiences that are more likely to respond to a message to increase performance

Reach Large, Qualified Audiences with Focused Messages with a Total Targeting Solution: Yahoo! Targeting solutions, including Demographic Targeting, Geographic Targeting, Behavioral Targeting, and other targeting options, can be combined to help you reach massive audiences with very focused messages to achieve your marketing objectives.

Contact Yahoo! Sales today to learn what Yahoo! Targeting can do for your business.